The Influence of Social Media Marketing Activities on Instagram Towards Purchase Intention at Avoskin Skincare Products

This study aims to analyze and test the effect of social media marketing activities on customer purchase intention at Avoskin skincare. The population in this study are Instagram social media users in Indonesia who have seen Avoskin's marketing activities on Instagram and have never purchased...

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Bibliographic Details
Main Authors: Novi Mahardita, Muchsin Muthohar
Format: Article
Language:English
Published: cita konsultindo 2023-09-01
Series:Asian Journal of Management, Entrepreneurship and Social Science
Subjects:
Online Access:https://www.ajmesc.com/index.php/ajmesc/article/view/547