Determination of The Most Suitable Type of Fresh Milk in Istanbul Province

The data in this study was provided from 400 households in the Kucukcekmece District of Istanbul Province in 2011. Unclustered Proportional Sampling Method was used to determine the sample size of the study. The primary objective of this study was to identify the most suitable type of milk for consu...

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Main Author: Ahmet Semih Uzundumlu
Format: Article
Language:English
Published: Turkish Science and Technology Publishing (TURSTEP) 2019-01-01
Series:Turkish Journal of Agriculture: Food Science and Technology
Subjects:
Online Access:http://www.agrifoodscience.com/index.php/TURJAF/article/view/2154
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author Ahmet Semih Uzundumlu
author_facet Ahmet Semih Uzundumlu
author_sort Ahmet Semih Uzundumlu
collection DOAJ
description The data in this study was provided from 400 households in the Kucukcekmece District of Istanbul Province in 2011. Unclustered Proportional Sampling Method was used to determine the sample size of the study. The primary objective of this study was to identify the most suitable type of milk for consumers. In determining the most appropriate type, four criteria were taken into account. These criteria are hygiene, shelf-life, nutritional content, and price. Based on the data, milk consumption was 30.2 L per annum per capita in Istanbul Province. The households consist of about 3.7 individuals, and they give importance to hygiene by 26.4 percent, shelf-life by 26.7 percent, nutritional content by 29.6 percent and price by 17.2 percent. 55.3 percent of the households prefer UHT (long of shelf-life Tetra Pac packaged milk which heat-treated range of 135-150°C in a short period of 2-4 seconds) milk, 28.5 percent prefer Pasteurized milk, and 16.2 percent prefer Raw milk. Also, while households gave more importance to price and nutrient content at the raw and pasteurized milk, shelf life and hygiene content at UHT milk. Considering these criteria, the most suitable type of milk for the consumers was UHT milk. As a result, the national companies marketing pasteurized milk in the research area need advertisement works that inform the consumers regarding pasteurized milk.
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spelling doaj.art-482015fcbe774cb8bfcb296564dc2c1a2023-02-15T16:15:31ZengTurkish Science and Technology Publishing (TURSTEP)Turkish Journal of Agriculture: Food Science and Technology2148-127X2019-01-01719910410.24925/turjaf.v7i1.99-104.21541054Determination of The Most Suitable Type of Fresh Milk in Istanbul ProvinceAhmet Semih Uzundumlu0Department of Agricultural Economics, Ataturk University, 25240 ErzurumThe data in this study was provided from 400 households in the Kucukcekmece District of Istanbul Province in 2011. Unclustered Proportional Sampling Method was used to determine the sample size of the study. The primary objective of this study was to identify the most suitable type of milk for consumers. In determining the most appropriate type, four criteria were taken into account. These criteria are hygiene, shelf-life, nutritional content, and price. Based on the data, milk consumption was 30.2 L per annum per capita in Istanbul Province. The households consist of about 3.7 individuals, and they give importance to hygiene by 26.4 percent, shelf-life by 26.7 percent, nutritional content by 29.6 percent and price by 17.2 percent. 55.3 percent of the households prefer UHT (long of shelf-life Tetra Pac packaged milk which heat-treated range of 135-150°C in a short period of 2-4 seconds) milk, 28.5 percent prefer Pasteurized milk, and 16.2 percent prefer Raw milk. Also, while households gave more importance to price and nutrient content at the raw and pasteurized milk, shelf life and hygiene content at UHT milk. Considering these criteria, the most suitable type of milk for the consumers was UHT milk. As a result, the national companies marketing pasteurized milk in the research area need advertisement works that inform the consumers regarding pasteurized milk.http://www.agrifoodscience.com/index.php/TURJAF/article/view/2154ahpmilk consumptionnutritionistanbulmilk preference
spellingShingle Ahmet Semih Uzundumlu
Determination of The Most Suitable Type of Fresh Milk in Istanbul Province
Turkish Journal of Agriculture: Food Science and Technology
ahp
milk consumption
nutrition
istanbul
milk preference
title Determination of The Most Suitable Type of Fresh Milk in Istanbul Province
title_full Determination of The Most Suitable Type of Fresh Milk in Istanbul Province
title_fullStr Determination of The Most Suitable Type of Fresh Milk in Istanbul Province
title_full_unstemmed Determination of The Most Suitable Type of Fresh Milk in Istanbul Province
title_short Determination of The Most Suitable Type of Fresh Milk in Istanbul Province
title_sort determination of the most suitable type of fresh milk in istanbul province
topic ahp
milk consumption
nutrition
istanbul
milk preference
url http://www.agrifoodscience.com/index.php/TURJAF/article/view/2154
work_keys_str_mv AT ahmetsemihuzundumlu determinationofthemostsuitabletypeoffreshmilkinistanbulprovince