Singles Seeking a Relationship and Pornography Spam E-mail: An Understanding of Consumer Purchasing Behavior and Behaviors Antecedent to Purchasing

Spam e-mail on the topic of pornography often arrives online through the Internet in e-mail inboxes. We surveyed college students (n=200) who were single and seeking a relationship and those who were not single and seeking a relationship about if they received, opened/read, or purchased products fro...

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Main Authors: Joshua Fogel, Sam Shlivko
Format: Article
Language:English
Published: Masaryk University 2010-12-01
Series:Cyberpsychology: Journal of Psychosocial Research on Cyberpspace
Subjects:
Online Access:https://cyberpsychology.eu/article/view/4238
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author Joshua Fogel
Sam Shlivko
author_facet Joshua Fogel
Sam Shlivko
author_sort Joshua Fogel
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description Spam e-mail on the topic of pornography often arrives online through the Internet in e-mail inboxes. We surveyed college students (n=200) who were single and seeking a relationship and those who were not single and seeking a relationship about if they received, opened/read, or purchased products from pornography spam e-mail. Those single and seeking a relationship had significantly greater percentages than those not single and seeking a relationship for receiving, opening/reading, and purchasing products from pornography spam e-mail. In the multivariate analyses adjusting for numerous demographic and psychological variables, there was an incremental increasing pattern of increasing odds ratios for those single and seeking a relationship for receiving (OR: 2.40, 95% CI: 1.11, 5.19), opening/reading (OR: 4.11, 95% CI: 1.74, 9.69), and purchasing products (OR: 5.61, 95% CI: 1.58, 19.98) from pornography spam e-mail. No sex differences between men and women occurred for receiving, opening/reading, or purchasing products from pornography spam e-mail. Pornography spam e-mail has an interested consumer audience among those single and seeking a relationship.
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spelling doaj.art-48464d464149447694c56937be88d3ed2024-03-17T13:15:16ZengMasaryk UniversityCyberpsychology: Journal of Psychosocial Research on Cyberpspace1802-79622010-12-0142Singles Seeking a Relationship and Pornography Spam E-mail: An Understanding of Consumer Purchasing Behavior and Behaviors Antecedent to PurchasingJoshua FogelSam ShlivkoSpam e-mail on the topic of pornography often arrives online through the Internet in e-mail inboxes. We surveyed college students (n=200) who were single and seeking a relationship and those who were not single and seeking a relationship about if they received, opened/read, or purchased products from pornography spam e-mail. Those single and seeking a relationship had significantly greater percentages than those not single and seeking a relationship for receiving, opening/reading, and purchasing products from pornography spam e-mail. In the multivariate analyses adjusting for numerous demographic and psychological variables, there was an incremental increasing pattern of increasing odds ratios for those single and seeking a relationship for receiving (OR: 2.40, 95% CI: 1.11, 5.19), opening/reading (OR: 4.11, 95% CI: 1.74, 9.69), and purchasing products (OR: 5.61, 95% CI: 1.58, 19.98) from pornography spam e-mail. No sex differences between men and women occurred for receiving, opening/reading, or purchasing products from pornography spam e-mail. Pornography spam e-mail has an interested consumer audience among those single and seeking a relationship.https://cyberpsychology.eu/article/view/4238Internetpornographygenderadvertisinge-commerce
spellingShingle Joshua Fogel
Sam Shlivko
Singles Seeking a Relationship and Pornography Spam E-mail: An Understanding of Consumer Purchasing Behavior and Behaviors Antecedent to Purchasing
Cyberpsychology: Journal of Psychosocial Research on Cyberpspace
Internet
pornography
gender
advertising
e-commerce
title Singles Seeking a Relationship and Pornography Spam E-mail: An Understanding of Consumer Purchasing Behavior and Behaviors Antecedent to Purchasing
title_full Singles Seeking a Relationship and Pornography Spam E-mail: An Understanding of Consumer Purchasing Behavior and Behaviors Antecedent to Purchasing
title_fullStr Singles Seeking a Relationship and Pornography Spam E-mail: An Understanding of Consumer Purchasing Behavior and Behaviors Antecedent to Purchasing
title_full_unstemmed Singles Seeking a Relationship and Pornography Spam E-mail: An Understanding of Consumer Purchasing Behavior and Behaviors Antecedent to Purchasing
title_short Singles Seeking a Relationship and Pornography Spam E-mail: An Understanding of Consumer Purchasing Behavior and Behaviors Antecedent to Purchasing
title_sort singles seeking a relationship and pornography spam e mail an understanding of consumer purchasing behavior and behaviors antecedent to purchasing
topic Internet
pornography
gender
advertising
e-commerce
url https://cyberpsychology.eu/article/view/4238
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