Digital Transformation of Transportation in the Age of COVID-19
Purpose: To highlight the key trends in the transportation industry and the role of emerging technologies and digital transformation in acceleration of value creation. The conceptual framework suggests how such transformation could be implemented. Design/methodology/approach: Research in a focus...
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| Format: | Article |
| Language: | English |
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Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
2021-10-01
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| Series: | Problemy Zarządzania |
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| Online Access: | https://pz.wz.uw.edu.pl/resources/html/article/details?id=226308 |
| _version_ | 1797995365907038208 |
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| author | Dorota Zimnoch |
| author_facet | Dorota Zimnoch |
| author_sort | Dorota Zimnoch |
| collection | DOAJ |
| description | Purpose: To highlight the key trends in the transportation industry and the role of emerging technologies
and digital transformation in acceleration of value creation. The conceptual framework suggests how
such transformation could be implemented.
Design/methodology/approach: Research in a focus group was carried out where selected digital transformation
frameworks were reviewed, and one was selected as the most applicable to the transportation
industry. The selected framework was adopted for the transportation industry.
Findings: 1. Value creation should be positioned as the key objective of transformation. 2. Digital
transformation is not so much about technology as it is about people. 3. The staged approach towards
transformation allows it to be paced with account being taken of the maturity of technology as well
as the maturity of competencies across the organization. For a successful digital transformation, the
organization invests in development of digital capabilities. Moving towards digital means a mindset shift,
cultural change and adoption of new methods of working.
Research limitations/implications: Transportation companies are at the early stage of transformation
at such a scale. The case studies on successful transformations are limited. Therefore, experience is
gathered mainly by the test and learn process. It is recommended that findings are validated with awider
group of experts when transformation matures. Comparing the same framework usage in other industries
can also offer additional learnings to be considered by change leaders.
Originality/value: Transportation industry is in a process of transformation towards connected, electric
and autonomous solutions, accelerated during the COVID-19 pandemic. The presented framework,
adopted for the transportation industry, offers a practical tool for executives and change leaders to lead
the transformation. |
| first_indexed | 2024-04-11T10:00:22Z |
| format | Article |
| id | doaj.art-48640ee69b7a45daba7c4e1cd09d166d |
| institution | Directory Open Access Journal |
| issn | 1644-9584 2300-8792 |
| language | English |
| last_indexed | 2024-04-11T10:00:22Z |
| publishDate | 2021-10-01 |
| publisher | Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego |
| record_format | Article |
| series | Problemy Zarządzania |
| spelling | doaj.art-48640ee69b7a45daba7c4e1cd09d166d2022-12-22T04:30:26ZengWydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu WarszawskiegoProblemy Zarządzania1644-95842300-87922021-10-01193(93)100121https://doi.org/10.7172/1644-9584.93.5Digital Transformation of Transportation in the Age of COVID-19Dorota Zimnoch0https://orcid.org/0000-0002-9937-1500Faculty of Management, University of WarsawPurpose: To highlight the key trends in the transportation industry and the role of emerging technologies and digital transformation in acceleration of value creation. The conceptual framework suggests how such transformation could be implemented. Design/methodology/approach: Research in a focus group was carried out where selected digital transformation frameworks were reviewed, and one was selected as the most applicable to the transportation industry. The selected framework was adopted for the transportation industry. Findings: 1. Value creation should be positioned as the key objective of transformation. 2. Digital transformation is not so much about technology as it is about people. 3. The staged approach towards transformation allows it to be paced with account being taken of the maturity of technology as well as the maturity of competencies across the organization. For a successful digital transformation, the organization invests in development of digital capabilities. Moving towards digital means a mindset shift, cultural change and adoption of new methods of working. Research limitations/implications: Transportation companies are at the early stage of transformation at such a scale. The case studies on successful transformations are limited. Therefore, experience is gathered mainly by the test and learn process. It is recommended that findings are validated with awider group of experts when transformation matures. Comparing the same framework usage in other industries can also offer additional learnings to be considered by change leaders. Originality/value: Transportation industry is in a process of transformation towards connected, electric and autonomous solutions, accelerated during the COVID-19 pandemic. The presented framework, adopted for the transportation industry, offers a practical tool for executives and change leaders to lead the transformation.https://pz.wz.uw.edu.pl/resources/html/article/details?id=226308digital transformationtransportationleading changeconnected worldelectric transportautonomous transport |
| spellingShingle | Dorota Zimnoch Digital Transformation of Transportation in the Age of COVID-19 Problemy Zarządzania digital transformation transportation leading change connected world electric transport autonomous transport |
| title | Digital Transformation of Transportation in the Age of COVID-19 |
| title_full | Digital Transformation of Transportation in the Age of COVID-19 |
| title_fullStr | Digital Transformation of Transportation in the Age of COVID-19 |
| title_full_unstemmed | Digital Transformation of Transportation in the Age of COVID-19 |
| title_short | Digital Transformation of Transportation in the Age of COVID-19 |
| title_sort | digital transformation of transportation in the age of covid 19 |
| topic | digital transformation transportation leading change connected world electric transport autonomous transport |
| url | https://pz.wz.uw.edu.pl/resources/html/article/details?id=226308 |
| work_keys_str_mv | AT dorotazimnoch digitaltransformationoftransportationintheageofcovid19 |