Googling on Colonoscopy: A Retrospective Analysis of Search Engine Statistics
Mikolaj Kaminski,1 Wojciech Marlicz,2 Anastasios Koulaouzidis3 1District Hospital in Oborniki, Oborniki, Poland; 2Department of Gastroenterology, Pomeranian Medical University, Szczecin, Poland; 3Endoscopy Unit, The Royal Infirmary of Edinburgh, Scotland, Edinburgh, UKCorrespondence: Anastasios Koul...
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| Format: | Article |
| Language: | English |
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Dove Medical Press
2020-10-01
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| Series: | Clinical and Experimental Gastroenterology |
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| Online Access: | https://www.dovepress.com/googling-on-colonoscopy-a-retrospective-analysis-of-search-engine-stat-peer-reviewed-article-CEG |
| _version_ | 1818289875470778368 |
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| author | Kaminski M Marlicz W Koulaouzidis A |
| author_facet | Kaminski M Marlicz W Koulaouzidis A |
| author_sort | Kaminski M |
| collection | DOAJ |
| description | Mikolaj Kaminski,1 Wojciech Marlicz,2 Anastasios Koulaouzidis3 1District Hospital in Oborniki, Oborniki, Poland; 2Department of Gastroenterology, Pomeranian Medical University, Szczecin, Poland; 3Endoscopy Unit, The Royal Infirmary of Edinburgh, Scotland, Edinburgh, UKCorrespondence: Anastasios KoulaouzidisEndoscopy Unit, The Royal Infirmary of Edinburgh, 51 Little France Crescent, Edinburgh, Scotland EH16 4SA, United KingdomTel +44-131-2421603Fax +44-131-2421618Email akoulaouzidis@hotmail.comPurpose: Colonoscopy is a gold standard for screening and diagnosis of colorectal cancer (CRC). The data from the search engine may reveal what information on coloscopy gains the attention of Internet users. We aimed to investigate Google searches trends and terms related to colonoscopy.Patients and Methods: We retrieved statistics searches related to colonoscopy using Google Trends (GT) and Google Ads (GA) for the period from April 2016 to March 2020. The GT data was used for the analysis of time and regional search patterns worldwide. GA data for Australia, Canada, Ireland, New Zealand (NZ), Poland, the United Kingdom (UK), and the United States (US) were used to calculate the search volume of categories of queries related to colonoscopy.Results: Globally, the relative search volume on colonoscopy has increased until the COVID-19 outbreak and revealed seasonal variation: the highest interest was observed in March (CRC awareness month), and the lowest during December (Christmas holidays). The highest number of searches per 1000 Google users-years was done in Poland (59.62) and the lowest in the UK (19.46). Most commonly, Google users searched for details on colonoscopy techniques (Australia, Canada, Ireland, NZ), anesthesia during the procedure (Poland), facility performing colonoscopy (UK, US). In all seven countries, less than 2% of queries concerned with bowel preparation before the procedure.Conclusion: Before the COVID-19 pandemic, the interest in colonoscopy has increased among Google users. Google users may underestimate the importance of proper bowel preparation.Keywords: colonoscopy, internet, google, trends, infodemiology |
| first_indexed | 2024-12-13T02:19:13Z |
| format | Article |
| id | doaj.art-486fc8823f7d4903af3590a98cda58cd |
| institution | Directory Open Access Journal |
| issn | 1178-7023 |
| language | English |
| last_indexed | 2024-12-13T02:19:13Z |
| publishDate | 2020-10-01 |
| publisher | Dove Medical Press |
| record_format | Article |
| series | Clinical and Experimental Gastroenterology |
| spelling | doaj.art-486fc8823f7d4903af3590a98cda58cd2022-12-22T00:02:49ZengDove Medical PressClinical and Experimental Gastroenterology1178-70232020-10-01Volume 1339740557631Googling on Colonoscopy: A Retrospective Analysis of Search Engine StatisticsKaminski MMarlicz WKoulaouzidis AMikolaj Kaminski,1 Wojciech Marlicz,2 Anastasios Koulaouzidis3 1District Hospital in Oborniki, Oborniki, Poland; 2Department of Gastroenterology, Pomeranian Medical University, Szczecin, Poland; 3Endoscopy Unit, The Royal Infirmary of Edinburgh, Scotland, Edinburgh, UKCorrespondence: Anastasios KoulaouzidisEndoscopy Unit, The Royal Infirmary of Edinburgh, 51 Little France Crescent, Edinburgh, Scotland EH16 4SA, United KingdomTel +44-131-2421603Fax +44-131-2421618Email akoulaouzidis@hotmail.comPurpose: Colonoscopy is a gold standard for screening and diagnosis of colorectal cancer (CRC). The data from the search engine may reveal what information on coloscopy gains the attention of Internet users. We aimed to investigate Google searches trends and terms related to colonoscopy.Patients and Methods: We retrieved statistics searches related to colonoscopy using Google Trends (GT) and Google Ads (GA) for the period from April 2016 to March 2020. The GT data was used for the analysis of time and regional search patterns worldwide. GA data for Australia, Canada, Ireland, New Zealand (NZ), Poland, the United Kingdom (UK), and the United States (US) were used to calculate the search volume of categories of queries related to colonoscopy.Results: Globally, the relative search volume on colonoscopy has increased until the COVID-19 outbreak and revealed seasonal variation: the highest interest was observed in March (CRC awareness month), and the lowest during December (Christmas holidays). The highest number of searches per 1000 Google users-years was done in Poland (59.62) and the lowest in the UK (19.46). Most commonly, Google users searched for details on colonoscopy techniques (Australia, Canada, Ireland, NZ), anesthesia during the procedure (Poland), facility performing colonoscopy (UK, US). In all seven countries, less than 2% of queries concerned with bowel preparation before the procedure.Conclusion: Before the COVID-19 pandemic, the interest in colonoscopy has increased among Google users. Google users may underestimate the importance of proper bowel preparation.Keywords: colonoscopy, internet, google, trends, infodemiologyhttps://www.dovepress.com/googling-on-colonoscopy-a-retrospective-analysis-of-search-engine-stat-peer-reviewed-article-CEGcolonoscopyinternetgoogletrendsinfodemiology |
| spellingShingle | Kaminski M Marlicz W Koulaouzidis A Googling on Colonoscopy: A Retrospective Analysis of Search Engine Statistics Clinical and Experimental Gastroenterology colonoscopy internet trends infodemiology |
| title | Googling on Colonoscopy: A Retrospective Analysis of Search Engine Statistics |
| title_full | Googling on Colonoscopy: A Retrospective Analysis of Search Engine Statistics |
| title_fullStr | Googling on Colonoscopy: A Retrospective Analysis of Search Engine Statistics |
| title_full_unstemmed | Googling on Colonoscopy: A Retrospective Analysis of Search Engine Statistics |
| title_short | Googling on Colonoscopy: A Retrospective Analysis of Search Engine Statistics |
| title_sort | googling on colonoscopy a retrospective analysis of search engine statistics |
| topic | colonoscopy internet trends infodemiology |
| url | https://www.dovepress.com/googling-on-colonoscopy-a-retrospective-analysis-of-search-engine-stat-peer-reviewed-article-CEG |
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