To the Question about the Dynamics of the Processes of Interaction «Voters — the Media»
This article explores the problem addressing the problem of the dynamics of the processes of influencing voters’ audience from a variety of sources, including television, network and print media. Any theory, in whatever sphere of human being it exists, performs three important functions: descripti...
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| Format: | Article |
| Language: | English |
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North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
2018-06-01
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| Series: | Управленческое консультирование |
| Subjects: | |
| Online Access: | https://www.acjournal.ru/jour/article/view/824 |
| _version_ | 1797290666243391488 |
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| author | S. A. Malinina |
| author_facet | S. A. Malinina |
| author_sort | S. A. Malinina |
| collection | DOAJ |
| description | This article explores the problem addressing the problem of the dynamics of the processes of influencing voters’ audience from a variety of sources, including television, network and print media. Any theory, in whatever sphere of human being it exists, performs three important functions: description, explanation, prediction. The same applies to theories that reveal the essence of ways and means of political communications. The paper considers three main sociological methodologies for assessing the role of the media in the process of influencing voter audiences. The author determined that in connection with the globalization and technological progress that has taken place, the traditional media lost the monopoly on information, and, in fact, ceased to be the «fourth power», and voters largely independently determine media content. The interaction of traditional television and print media (very often administratively managed) with the decentralized network helps to form a political agenda. Traditional media identify specific public inquiries generated in online communities, and hand them over to the «pper» levels of government. |
| first_indexed | 2024-03-07T19:25:45Z |
| format | Article |
| id | doaj.art-4886ec266e334f74b82e5e5a8bfafe76 |
| institution | Directory Open Access Journal |
| issn | 1726-1139 1816-8590 |
| language | English |
| last_indexed | 2024-03-07T19:25:45Z |
| publishDate | 2018-06-01 |
| publisher | North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration |
| record_format | Article |
| series | Управленческое консультирование |
| spelling | doaj.art-4886ec266e334f74b82e5e5a8bfafe762024-02-29T09:36:11ZengNorth-West institute of management of the Russian Presidential Academy of National Economy and Public AdministrationУправленческое консультирование1726-11391816-85902018-06-010414214910.22394/1726-1139-2018-4-142-149822To the Question about the Dynamics of the Processes of Interaction «Voters — the Media»S. A. Malinina0Interparliamentary Assembly of Member Nations of the Commonwealth of Independent StatesThis article explores the problem addressing the problem of the dynamics of the processes of influencing voters’ audience from a variety of sources, including television, network and print media. Any theory, in whatever sphere of human being it exists, performs three important functions: description, explanation, prediction. The same applies to theories that reveal the essence of ways and means of political communications. The paper considers three main sociological methodologies for assessing the role of the media in the process of influencing voter audiences. The author determined that in connection with the globalization and technological progress that has taken place, the traditional media lost the monopoly on information, and, in fact, ceased to be the «fourth power», and voters largely independently determine media content. The interaction of traditional television and print media (very often administratively managed) with the decentralized network helps to form a political agenda. Traditional media identify specific public inquiries generated in online communities, and hand them over to the «pper» levels of government.https://www.acjournal.ru/jour/article/view/824the essence of ways and means of political communicationthe role of the mediacoverage of electionsmodels of bringing information to the voters |
| spellingShingle | S. A. Malinina To the Question about the Dynamics of the Processes of Interaction «Voters — the Media» Управленческое консультирование the essence of ways and means of political communication the role of the media coverage of elections models of bringing information to the voters |
| title | To the Question about the Dynamics of the Processes of Interaction «Voters — the Media» |
| title_full | To the Question about the Dynamics of the Processes of Interaction «Voters — the Media» |
| title_fullStr | To the Question about the Dynamics of the Processes of Interaction «Voters — the Media» |
| title_full_unstemmed | To the Question about the Dynamics of the Processes of Interaction «Voters — the Media» |
| title_short | To the Question about the Dynamics of the Processes of Interaction «Voters — the Media» |
| title_sort | to the question about the dynamics of the processes of interaction voters the media |
| topic | the essence of ways and means of political communication the role of the media coverage of elections models of bringing information to the voters |
| url | https://www.acjournal.ru/jour/article/view/824 |
| work_keys_str_mv | AT samalinina tothequestionaboutthedynamicsoftheprocessesofinteractionvotersthemedia |