Research into unplanned purchases on the Serbian market
Purchases of products and services are mainly the result of planned actions of consumers based on identified needs and desires. However, impulse purchases that consumers did not plan before entering the store are quite common as well. Such purchases are stimulated by the consumers' sudden needs...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad - Faculty of Economics, Subotica
2021-01-01
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| Series: | Strategic Management |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2021/1821-34482102042Q.pdf |