Consumer perception on sustainable clothing among urban Indians
This study examines the urban consumer in India, the largest category among the stakeholders of sustainable fashion. A survey on consumer perception and consumer behaviour with regard to a green purchase decision of sustainable or eco-friendly clothing was done among 460 participants in two of the s...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2023-04-01
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| Series: | Journal of Engineered Fibers and Fabrics |
| Online Access: | https://doi.org/10.1177/15589250231168964 |