Using a technology acceptance model to determine factors influencing continued usage of mobile money service transactions in Ghana
Abstract Investigating and exploring factors influencing the continued usage and acceptance of mobile money transaction services in Ghana. The study employed the Technology Acceptance Model (TAM) with 406 mobile money users from Ghana's Savannah and Bono regions. According to the study, perceiv...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2023-05-01
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| Series: | Journal of Innovation and Entrepreneurship |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s13731-023-00301-3 |
| _version_ | 1797817695408750592 |
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| author | Afful Ekow Kelly Sellappan Palaniappan |
| author_facet | Afful Ekow Kelly Sellappan Palaniappan |
| author_sort | Afful Ekow Kelly |
| collection | DOAJ |
| description | Abstract Investigating and exploring factors influencing the continued usage and acceptance of mobile money transaction services in Ghana. The study employed the Technology Acceptance Model (TAM) with 406 mobile money users from Ghana's Savannah and Bono regions. According to the study, perceived risk perceived cost, social influence, perceived usefulness and ease of use had repercussions on users’ attitudes which influenced users' final decision to continue to use mobile money services in Ghana. The social influence positively impacted users through social networking in pushing the adoption and continued usage of mobile money services in the study area. However, the construct of Perceived trust had a positive impact on users’ decisions resulting in their negative attitude to mobile money services. |
| first_indexed | 2024-03-13T08:57:15Z |
| format | Article |
| id | doaj.art-489f348386114391a5422a3d6930536f |
| institution | Directory Open Access Journal |
| issn | 2192-5372 |
| language | English |
| last_indexed | 2024-03-13T08:57:15Z |
| publishDate | 2023-05-01 |
| publisher | SpringerOpen |
| record_format | Article |
| series | Journal of Innovation and Entrepreneurship |
| spelling | doaj.art-489f348386114391a5422a3d6930536f2023-05-28T11:31:21ZengSpringerOpenJournal of Innovation and Entrepreneurship2192-53722023-05-0112112410.1186/s13731-023-00301-3Using a technology acceptance model to determine factors influencing continued usage of mobile money service transactions in GhanaAfful Ekow Kelly0Sellappan Palaniappan1Faculty of Computing, Engineering and Mathematical Sciences, Catholic University of GhanaMalaysia University of Science and Technology, School of Science and EngineeringAbstract Investigating and exploring factors influencing the continued usage and acceptance of mobile money transaction services in Ghana. The study employed the Technology Acceptance Model (TAM) with 406 mobile money users from Ghana's Savannah and Bono regions. According to the study, perceived risk perceived cost, social influence, perceived usefulness and ease of use had repercussions on users’ attitudes which influenced users' final decision to continue to use mobile money services in Ghana. The social influence positively impacted users through social networking in pushing the adoption and continued usage of mobile money services in the study area. However, the construct of Perceived trust had a positive impact on users’ decisions resulting in their negative attitude to mobile money services.https://doi.org/10.1186/s13731-023-00301-3AdoptionContinuous usageDigital moneyMobile bankingMobile money |
| spellingShingle | Afful Ekow Kelly Sellappan Palaniappan Using a technology acceptance model to determine factors influencing continued usage of mobile money service transactions in Ghana Journal of Innovation and Entrepreneurship Adoption Continuous usage Digital money Mobile banking Mobile money |
| title | Using a technology acceptance model to determine factors influencing continued usage of mobile money service transactions in Ghana |
| title_full | Using a technology acceptance model to determine factors influencing continued usage of mobile money service transactions in Ghana |
| title_fullStr | Using a technology acceptance model to determine factors influencing continued usage of mobile money service transactions in Ghana |
| title_full_unstemmed | Using a technology acceptance model to determine factors influencing continued usage of mobile money service transactions in Ghana |
| title_short | Using a technology acceptance model to determine factors influencing continued usage of mobile money service transactions in Ghana |
| title_sort | using a technology acceptance model to determine factors influencing continued usage of mobile money service transactions in ghana |
| topic | Adoption Continuous usage Digital money Mobile banking Mobile money |
| url | https://doi.org/10.1186/s13731-023-00301-3 |
| work_keys_str_mv | AT affulekowkelly usingatechnologyacceptancemodeltodeterminefactorsinfluencingcontinuedusageofmobilemoneyservicetransactionsinghana AT sellappanpalaniappan usingatechnologyacceptancemodeltodeterminefactorsinfluencingcontinuedusageofmobilemoneyservicetransactionsinghana |