Predictors of Customer Loyalty in the Malaysian Hotels' Outsourcing Relationships
The success of a firm in an outsourcing relationship depends on the loyalty of a business customer towards its service providers. Therefore, it is crucial for service providers to focus on relationship marketing strategies to increase their customers' loyalty. However, there is little agreemen...
| Những tác giả chính: | , |
|---|---|
| Định dạng: | Bài viết |
| Ngôn ngữ: | English |
| Được phát hành: |
EconJournals
2016-12-01
|
| Loạt: | International Review of Management and Marketing |
| Truy cập trực tuyến: | https://econjournals.com/index.php/irmm/article/view/3933 |