Contested Discursive Framing of a Bank’s Cooptative Joint CSR Model
There is a dearth of critical ethnographic research that focuses on the semiotic-discursive features of corporate social responsibility (CSR) framing in business and nonprofit (BUS-NPO) partnerships. This article contributes to CSR scholarship by combining ethnographic methods (participant observati...
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| Format: | Article |
| Language: | English |
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Lodz University Press
2023-01-01
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| Series: | Qualitative Sociology Review |
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| Online Access: | https://czasopisma.uni.lodz.pl/qualit/article/view/16299 |
| _version_ | 1811165256433532928 |
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| author | Riki Galia |
| author_facet | Riki Galia |
| author_sort | Riki Galia |
| collection | DOAJ |
| description | There is a dearth of critical ethnographic research that focuses on the semiotic-discursive features of corporate social responsibility (CSR) framing in business and nonprofit (BUS-NPO) partnerships. This article contributes to CSR scholarship by combining ethnographic methods (participant observation, in-depth interviews, and textual materials) and semiotic analysis to demonstrate how a bank-NPO partnership is discursively framed in the context of agonistic interactions and its implications in terms of cooptation.
This article crystallizes two arguments. First, the bank’s joint CSR initiatives represent a discursively framed and validated model of CSR as a commodity aiming at advancing bank interests at the cost of avoiding substantive and sustained social responsibility. Second, the joint CSR model, discursively framed as a cooptative partnership discourse, is effectively realized through the practices of the cooptative relationship between the bank and the NPOs. |
| first_indexed | 2024-04-10T15:34:22Z |
| format | Article |
| id | doaj.art-48b1479d26054a18ad11001c59523d27 |
| institution | Directory Open Access Journal |
| issn | 1733-8077 |
| language | English |
| last_indexed | 2024-04-10T15:34:22Z |
| publishDate | 2023-01-01 |
| publisher | Lodz University Press |
| record_format | Article |
| series | Qualitative Sociology Review |
| spelling | doaj.art-48b1479d26054a18ad11001c59523d272023-02-13T08:44:25ZengLodz University PressQualitative Sociology Review1733-80772023-01-01191527510.18778/1733-8077.19.1.0316048Contested Discursive Framing of a Bank’s Cooptative Joint CSR ModelRiki Galia0https://orcid.org/0000-0002-5776-2765Kinneret Academic College, IsraelThere is a dearth of critical ethnographic research that focuses on the semiotic-discursive features of corporate social responsibility (CSR) framing in business and nonprofit (BUS-NPO) partnerships. This article contributes to CSR scholarship by combining ethnographic methods (participant observation, in-depth interviews, and textual materials) and semiotic analysis to demonstrate how a bank-NPO partnership is discursively framed in the context of agonistic interactions and its implications in terms of cooptation. This article crystallizes two arguments. First, the bank’s joint CSR initiatives represent a discursively framed and validated model of CSR as a commodity aiming at advancing bank interests at the cost of avoiding substantive and sustained social responsibility. Second, the joint CSR model, discursively framed as a cooptative partnership discourse, is effectively realized through the practices of the cooptative relationship between the bank and the NPOs.https://czasopisma.uni.lodz.pl/qualit/article/view/16299bus-npo partnershipsjoint csr initiatives modelcooptation and csrcontested discursive framingsymbolic interactionist-semiotic analysisbanking and csrethnographic method |
| spellingShingle | Riki Galia Contested Discursive Framing of a Bank’s Cooptative Joint CSR Model Qualitative Sociology Review bus-npo partnerships joint csr initiatives model cooptation and csr contested discursive framing symbolic interactionist-semiotic analysis banking and csr ethnographic method |
| title | Contested Discursive Framing of a Bank’s Cooptative Joint CSR Model |
| title_full | Contested Discursive Framing of a Bank’s Cooptative Joint CSR Model |
| title_fullStr | Contested Discursive Framing of a Bank’s Cooptative Joint CSR Model |
| title_full_unstemmed | Contested Discursive Framing of a Bank’s Cooptative Joint CSR Model |
| title_short | Contested Discursive Framing of a Bank’s Cooptative Joint CSR Model |
| title_sort | contested discursive framing of a bank s cooptative joint csr model |
| topic | bus-npo partnerships joint csr initiatives model cooptation and csr contested discursive framing symbolic interactionist-semiotic analysis banking and csr ethnographic method |
| url | https://czasopisma.uni.lodz.pl/qualit/article/view/16299 |
| work_keys_str_mv | AT rikigalia contesteddiscursiveframingofabankscooptativejointcsrmodel |