Digitalization: Implementation in the tourism business of Ukraine
Global digitalization has led to the formation of a new contour of the economic environment in tourism due to the inevitable and pervasive transformation of socio-economic systems. All this is happening against the background of the synergy of digital and service economies. Therefore, the study anal...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2022-10-01
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| Series: | Problems and Perspectives in Management |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17169/PPM_2022_04_Boiko.pdf |
| _version_ | 1797627661156089856 |
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| author | Marharyta Boiko Myroslava Bosovska Nadiia Vedmid Svitlana Melnychenko Yevheniia Stopchenko |
| author_facet | Marharyta Boiko Myroslava Bosovska Nadiia Vedmid Svitlana Melnychenko Yevheniia Stopchenko |
| author_sort | Marharyta Boiko |
| collection | DOAJ |
| description | Global digitalization has led to the formation of a new contour of the economic environment in tourism due to the inevitable and pervasive transformation of socio-economic systems. All this is happening against the background of the synergy of digital and service economies. Therefore, the study analyzes the genesis and world experience of digitalization to determine the areas and advantages of using digital technologies in the tourism business of Ukraine. Systematization, generalization, and surveying were used. Since the main players of the tourism business are tour operators and hotels, and digital technologies are used by entities located in big cities, a survey was conducted among 57 managers of leading tour operators and hotels in Kyiv, Lviv, Kharkiv, and Odesa. The survey was conducted in July 2020–2021 and concerned digital technologies in the business processes. The results showed a dynamic increase in digital technologies, in particular, by an average of 72.2% per year, which reflects their efficiency and dynamics. The leading digital technologies include contactless payments, chatbots, mobile applications, mobile registration, and VR technologies. The data on their 34.6% use as sources of information search, 78.7% as travel planning and organization instruments, and 59.5% as destination orientation instruments are evidence of the large-scale use of digital technologies by foreign tourists. The essence of marketing, economic, innovation, environmental, service, and configuration priorities of digitalization as interdependent drivers for the initiation of the innovation process in tourism has been determined considering the uneven development and fluctuating dynamics of digital technologies.
AcknowledgmentThe paper shows the authors’ results within the frameworks of the study, performed in 2021−2022 at Kyiv National University of Trade and Economics at the request of the Ministry of Education and Science of Ukraine “Digital transformation of trade, economic and tourist systems in Ukraine” (state registration number 0121U112231) and “Forecasting the impact of the tourism system on the country’s economy” (state registration number 0122U001559). |
| first_indexed | 2024-03-11T10:28:29Z |
| format | Article |
| id | doaj.art-48b9a178cb6047c1b72585cfd97c6537 |
| institution | Directory Open Access Journal |
| issn | 1727-7051 1810-5467 |
| language | English |
| last_indexed | 2024-03-11T10:28:29Z |
| publishDate | 2022-10-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Problems and Perspectives in Management |
| spelling | doaj.art-48b9a178cb6047c1b72585cfd97c65372023-11-15T08:07:04ZengLLC "CPC "Business Perspectives"Problems and Perspectives in Management1727-70511810-54672022-10-01204244110.21511/ppm.20(4).2022.0317169Digitalization: Implementation in the tourism business of UkraineMarharyta Boiko0https://orcid.org/0000-0003-0249-1432Myroslava Bosovska1https://orcid.org/0000-0002-6021-5228Nadiia Vedmid2https://orcid.org/0000-0002-5010-6394Svitlana Melnychenko3https://orcid.org/0000-0002-5162-6324Yevheniia Stopchenko4https://orcid.org/0000-0002-0873-8486Doctor of Economics, Professor, Department of Hotel and Restaurant Business, Faculty of Restaurant, Hotel and Tourism Business, State University of Trade and EconomicsDoctor of Economics, Professor, Department of Hotel and Restaurant Business, Faculty of Restaurant, Hotel and Tourism Business, State University of Trade and EconomicsDoctor of Economics, Professor, Dean, Department of Hotel and Restaurant Business, Faculty of Restaurant, Hotel and Tourism Business, State University of Trade and EconomicsDoctor of Economics, Professor, Department of Hotel and Restaurant Business, Faculty of Restaurant, Hotel and Tourism Business, State University of Trade and EconomicsPh.D. Student, Department of Hotel and Restaurant Business, Faculty of Restaurant, Hotel and Tourism Business, State University of Trade and EconomicsGlobal digitalization has led to the formation of a new contour of the economic environment in tourism due to the inevitable and pervasive transformation of socio-economic systems. All this is happening against the background of the synergy of digital and service economies. Therefore, the study analyzes the genesis and world experience of digitalization to determine the areas and advantages of using digital technologies in the tourism business of Ukraine. Systematization, generalization, and surveying were used. Since the main players of the tourism business are tour operators and hotels, and digital technologies are used by entities located in big cities, a survey was conducted among 57 managers of leading tour operators and hotels in Kyiv, Lviv, Kharkiv, and Odesa. The survey was conducted in July 2020–2021 and concerned digital technologies in the business processes. The results showed a dynamic increase in digital technologies, in particular, by an average of 72.2% per year, which reflects their efficiency and dynamics. The leading digital technologies include contactless payments, chatbots, mobile applications, mobile registration, and VR technologies. The data on their 34.6% use as sources of information search, 78.7% as travel planning and organization instruments, and 59.5% as destination orientation instruments are evidence of the large-scale use of digital technologies by foreign tourists. The essence of marketing, economic, innovation, environmental, service, and configuration priorities of digitalization as interdependent drivers for the initiation of the innovation process in tourism has been determined considering the uneven development and fluctuating dynamics of digital technologies. AcknowledgmentThe paper shows the authors’ results within the frameworks of the study, performed in 2021−2022 at Kyiv National University of Trade and Economics at the request of the Ministry of Education and Science of Ukraine “Digital transformation of trade, economic and tourist systems in Ukraine” (state registration number 0121U112231) and “Forecasting the impact of the tourism system on the country’s economy” (state registration number 0122U001559).https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17169/PPM_2022_04_Boiko.pdfbusiness processesdevelopment prioritiesdigital technologiesdigitalizationtourism businesshotel business |
| spellingShingle | Marharyta Boiko Myroslava Bosovska Nadiia Vedmid Svitlana Melnychenko Yevheniia Stopchenko Digitalization: Implementation in the tourism business of Ukraine Problems and Perspectives in Management business processes development priorities digital technologies digitalization tourism business hotel business |
| title | Digitalization: Implementation in the tourism business of Ukraine |
| title_full | Digitalization: Implementation in the tourism business of Ukraine |
| title_fullStr | Digitalization: Implementation in the tourism business of Ukraine |
| title_full_unstemmed | Digitalization: Implementation in the tourism business of Ukraine |
| title_short | Digitalization: Implementation in the tourism business of Ukraine |
| title_sort | digitalization implementation in the tourism business of ukraine |
| topic | business processes development priorities digital technologies digitalization tourism business hotel business |
| url | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17169/PPM_2022_04_Boiko.pdf |
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