Innovation Marketing - a Consequence of Business Competitiveness
The expansion of the concept of innovation is generated both by changes in the pace and lifestyle of individuals and especially by the dynamics of digital technology. Digital technology has become more widespread, contributing greatly to the development of marketing activities related to innovation...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Dunarea de Jos University of Galati
2021-12-01
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| Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| Subjects: | |
| Online Access: | http://www.eia.feaa.ugal.ro/images/eia/2021_3/CristacheBusilaOprit.pdf |
| _version_ | 1818329581407436800 |
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| author | Nicoleta CRISTACHE Andreea Valentina BUSILA Carmen OPRIT MAFTEI |
| author_facet | Nicoleta CRISTACHE Andreea Valentina BUSILA Carmen OPRIT MAFTEI |
| author_sort | Nicoleta CRISTACHE |
| collection | DOAJ |
| description | The expansion of the concept of innovation is generated both by changes in the pace and lifestyle of individuals and especially by the dynamics of digital technology. Digital technology has become more widespread, contributing greatly to the development of marketing activities related to innovation processes. At the level of companies, there are more and more innovation processes oriented towards the development of marketing activities, organization and configuration of the business, these contributing to the achievement of sustainable competitive advantages. The paper addresses the marketing of innovation both as a consequence of the competitiveness of the business environment and as a necessity imposed by current consumers. The study considers the impact of innovation marketing on the market, namely the analysis of consumer preferences for innovative products, the analysis of a series of correlations to explain consumer purchasing behavior and how these innovative products improve quality of life. Taking into account the specific characteristics of the current environment in the economic, social and technological context, we can consider that innovation marketing is the current way of focusing on business, beneficial to the organization, individual or organizational consumers and society as a whole. |
| first_indexed | 2024-12-13T12:50:20Z |
| format | Article |
| id | doaj.art-48c03b7a38e0461881ae4edafd7ccd6c |
| institution | Directory Open Access Journal |
| issn | 1584-0409 |
| language | English |
| last_indexed | 2024-12-13T12:50:20Z |
| publishDate | 2021-12-01 |
| publisher | Dunarea de Jos University of Galati |
| record_format | Article |
| series | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| spelling | doaj.art-48c03b7a38e0461881ae4edafd7ccd6c2022-12-21T23:45:21ZengDunarea de Jos University of GalatiAnnals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics1584-04092021-12-0127314114810.35219/eai15840409234Innovation Marketing - a Consequence of Business CompetitivenessNicoleta CRISTACHE0Andreea Valentina BUSILA1Carmen OPRIT MAFTEI2Dunarea de Jos University of Galati, RomaniaDunarea de Jos University of Galati, RomaniaDunarea de Jos University of Galati, RomaniaThe expansion of the concept of innovation is generated both by changes in the pace and lifestyle of individuals and especially by the dynamics of digital technology. Digital technology has become more widespread, contributing greatly to the development of marketing activities related to innovation processes. At the level of companies, there are more and more innovation processes oriented towards the development of marketing activities, organization and configuration of the business, these contributing to the achievement of sustainable competitive advantages. The paper addresses the marketing of innovation both as a consequence of the competitiveness of the business environment and as a necessity imposed by current consumers. The study considers the impact of innovation marketing on the market, namely the analysis of consumer preferences for innovative products, the analysis of a series of correlations to explain consumer purchasing behavior and how these innovative products improve quality of life. Taking into account the specific characteristics of the current environment in the economic, social and technological context, we can consider that innovation marketing is the current way of focusing on business, beneficial to the organization, individual or organizational consumers and society as a whole.http://www.eia.feaa.ugal.ro/images/eia/2021_3/CristacheBusilaOprit.pdfinnovationinnovation marketingbusiness competitivenessconsumer expectations |
| spellingShingle | Nicoleta CRISTACHE Andreea Valentina BUSILA Carmen OPRIT MAFTEI Innovation Marketing - a Consequence of Business Competitiveness Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics innovation innovation marketing business competitiveness consumer expectations |
| title | Innovation Marketing - a Consequence of Business Competitiveness |
| title_full | Innovation Marketing - a Consequence of Business Competitiveness |
| title_fullStr | Innovation Marketing - a Consequence of Business Competitiveness |
| title_full_unstemmed | Innovation Marketing - a Consequence of Business Competitiveness |
| title_short | Innovation Marketing - a Consequence of Business Competitiveness |
| title_sort | innovation marketing a consequence of business competitiveness |
| topic | innovation innovation marketing business competitiveness consumer expectations |
| url | http://www.eia.feaa.ugal.ro/images/eia/2021_3/CristacheBusilaOprit.pdf |
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