Innovation Marketing - a Consequence of Business Competitiveness
The expansion of the concept of innovation is generated both by changes in the pace and lifestyle of individuals and especially by the dynamics of digital technology. Digital technology has become more widespread, contributing greatly to the development of marketing activities related to innovation...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2021-12-01
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| Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| Subjects: | |
| Online Access: | http://www.eia.feaa.ugal.ro/images/eia/2021_3/CristacheBusilaOprit.pdf |