All I do is win, no matter what? What matters in gaining electoral support from televised debates

How much do the performances of top candidates in televised debates affect vote intentions in parliamentary democracies? The article addresses this question and disentangles the effects of predisposition and performance in televised debate reception. Drawing on a large-N field study of the 2017 cha...

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Main Authors: Thomas Waldvogel, Pascal-D. König, Uwe Wagschal
Format: Article
Language:English
Published: Universidad de Navarra 2023-01-01
Series:Communication & Society (Formerly Comunicación y Sociedad)
Subjects:
Online Access:https://revistas.unav.edu/index.php/communication-and-society/article/view/42546
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author Thomas Waldvogel
Pascal-D. König
Uwe Wagschal
author_facet Thomas Waldvogel
Pascal-D. König
Uwe Wagschal
author_sort Thomas Waldvogel
collection DOAJ
description How much do the performances of top candidates in televised debates affect vote intentions in parliamentary democracies? The article addresses this question and disentangles the effects of predisposition and performance in televised debate reception. Drawing on a large-N field study of the 2017 chancellor duel in Germany, which contains survey and real-time response data for 5660 participants, we identify debate-induced determinants of shifts in voting intention and assess their relative effect sizes on such changes. Our analysis shows, first, that out-party identification is an effective barrier against shifts in voting intentions. However, we find that viewers’ real-time performance perceptions of the candidates show strong effects. Third, we demonstrate that these real-time evaluations can breach the predisposition’s barrier particularly when the intensity of out-party identification is less than very strong. Fourth, we find verdicts on the debate winner as an additional short-term factor that can foster shifts in voting intentions in the course of debate reception. Overall, our results indicate that pre-dispositions may hinder rational updating of electoral behaviour but that debate performance can actually make a difference by altering the formation of voting intentions.
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spelling doaj.art-48e3323fab3b46a395b399f12d1e834f2023-01-11T09:31:31ZengUniversidad de NavarraCommunication & Society (Formerly Comunicación y Sociedad)2386-78762023-01-0136110.15581/003.36.1.127-149All I do is win, no matter what? What matters in gaining electoral support from televised debatesThomas Waldvogel0Pascal-D. König1Uwe Wagschal2Albert-Ludwigs-UniversityUniversity of KaiserslauternAlbert-Ludwigs-University How much do the performances of top candidates in televised debates affect vote intentions in parliamentary democracies? The article addresses this question and disentangles the effects of predisposition and performance in televised debate reception. Drawing on a large-N field study of the 2017 chancellor duel in Germany, which contains survey and real-time response data for 5660 participants, we identify debate-induced determinants of shifts in voting intention and assess their relative effect sizes on such changes. Our analysis shows, first, that out-party identification is an effective barrier against shifts in voting intentions. However, we find that viewers’ real-time performance perceptions of the candidates show strong effects. Third, we demonstrate that these real-time evaluations can breach the predisposition’s barrier particularly when the intensity of out-party identification is less than very strong. Fourth, we find verdicts on the debate winner as an additional short-term factor that can foster shifts in voting intentions in the course of debate reception. Overall, our results indicate that pre-dispositions may hinder rational updating of electoral behaviour but that debate performance can actually make a difference by altering the formation of voting intentions. https://revistas.unav.edu/index.php/communication-and-society/article/view/42546Real-time response measurementtelevised debatesvoting intentionmotivated reasoningFederal election Germany
spellingShingle Thomas Waldvogel
Pascal-D. König
Uwe Wagschal
All I do is win, no matter what? What matters in gaining electoral support from televised debates
Communication & Society (Formerly Comunicación y Sociedad)
Real-time response measurement
televised debates
voting intention
motivated reasoning
Federal election Germany
title All I do is win, no matter what? What matters in gaining electoral support from televised debates
title_full All I do is win, no matter what? What matters in gaining electoral support from televised debates
title_fullStr All I do is win, no matter what? What matters in gaining electoral support from televised debates
title_full_unstemmed All I do is win, no matter what? What matters in gaining electoral support from televised debates
title_short All I do is win, no matter what? What matters in gaining electoral support from televised debates
title_sort all i do is win no matter what what matters in gaining electoral support from televised debates
topic Real-time response measurement
televised debates
voting intention
motivated reasoning
Federal election Germany
url https://revistas.unav.edu/index.php/communication-and-society/article/view/42546
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