Fast Facts: Platforms From Personalization to Centralization

In recent years, there has been a noticeable shift in the economies of search and information retrieval concerning how the products of giant platform companies consolidate and represent facts directly in their search results. Concomitantly, media, communication, and information scholars have recentl...

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Main Authors: Andrew Iliadis, Heather Ford
Format: Article
Language:English
Published: SAGE Publishing 2023-08-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/20563051231195546
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author Andrew Iliadis
Heather Ford
author_facet Andrew Iliadis
Heather Ford
author_sort Andrew Iliadis
collection DOAJ
description In recent years, there has been a noticeable shift in the economies of search and information retrieval concerning how the products of giant platform companies consolidate and represent facts directly in their search results. Concomitantly, media, communication, and information scholars have recently refocused on how media technology companies variably create, collect, connect, and commercialize data related to facts about the world and how such processes have implications for how we know the world. Such approaches often counter popular narratives that seek to frame the problems of platforms in terms of personalization and personalized content. While research on the personalization afforded by media is widespread, platforms also engage in the centralization of facts by merging web data representing factual claims and offering answers directly in search engines and virtual assistants’ results and responses (what we refer to as “fast facts”). These processes considerably affect how knowledge is constructed and shared in a networked society. This special issue collects empirical investigative research on the platformization, exploitation, and centralization of facts while offering a variety of perspectives from which to study these developments, including semantic and infrastructural techniques. This article provides an overview of this field and contextualizes recent media studies on search and information retrieval in broader debates around facts and truth claims.
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spelling doaj.art-48f95240e94e427096eff454dcc188ec2023-08-29T17:16:34ZengSAGE PublishingSocial Media + Society2056-30512023-08-01910.1177/20563051231195546Fast Facts: Platforms From Personalization to CentralizationAndrew Iliadis0Heather Ford1Temple University, USAUniversity of Technology Sydney, AustraliaIn recent years, there has been a noticeable shift in the economies of search and information retrieval concerning how the products of giant platform companies consolidate and represent facts directly in their search results. Concomitantly, media, communication, and information scholars have recently refocused on how media technology companies variably create, collect, connect, and commercialize data related to facts about the world and how such processes have implications for how we know the world. Such approaches often counter popular narratives that seek to frame the problems of platforms in terms of personalization and personalized content. While research on the personalization afforded by media is widespread, platforms also engage in the centralization of facts by merging web data representing factual claims and offering answers directly in search engines and virtual assistants’ results and responses (what we refer to as “fast facts”). These processes considerably affect how knowledge is constructed and shared in a networked society. This special issue collects empirical investigative research on the platformization, exploitation, and centralization of facts while offering a variety of perspectives from which to study these developments, including semantic and infrastructural techniques. This article provides an overview of this field and contextualizes recent media studies on search and information retrieval in broader debates around facts and truth claims.https://doi.org/10.1177/20563051231195546
spellingShingle Andrew Iliadis
Heather Ford
Fast Facts: Platforms From Personalization to Centralization
Social Media + Society
title Fast Facts: Platforms From Personalization to Centralization
title_full Fast Facts: Platforms From Personalization to Centralization
title_fullStr Fast Facts: Platforms From Personalization to Centralization
title_full_unstemmed Fast Facts: Platforms From Personalization to Centralization
title_short Fast Facts: Platforms From Personalization to Centralization
title_sort fast facts platforms from personalization to centralization
url https://doi.org/10.1177/20563051231195546
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