Transformation of CRM Activities into e-CRM: The Generating e-Loyalty and Open Innovation

Transformation of CRM Activities into e-CRM: The Generating e-Loyalty and Open Innovation

Technological developments have digitized consumer behavior all over Indonesia. This has become the basis for the emergence of e-commerce, a digital business system that is widely used by the public in making purchases through apps or websites. For this reason, an e-commerce platform should create e...

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Bibliographic Details
Main Authors: Aini Farmania, Riska Dwinda Elsyah, Michael Aaron Tuori
Format: Article
Language:English
Published: Elsevier 2021-04-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
e-Customer Relationship Management
e-commerce
e-loyalty
Online Access:https://www.mdpi.com/2199-8531/7/2/109

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