How to Become Technology-Based Entrepreneur

This study aims to describe the millennial generation to become online entrepreneurs, where the problem in this generation is a high level of consumption. Therefore, this generation must be more observant to see business opportunities in popular activities on social media, especially Instagram and u...

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Main Authors: E W Anggraini, S I P Persada
Format: Article
Language:English
Published: Universitas Komputer Indonesia 2021-06-01
Series:International Journal of Research and Applied Technology
Subjects:
Online Access:http://ojs.unikom.ac.id/index.php/injuratech/article/view/5650
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author E W Anggraini
S I P Persada
author_facet E W Anggraini
S I P Persada
author_sort E W Anggraini
collection DOAJ
description This study aims to describe the millennial generation to become online entrepreneurs, where the problem in this generation is a high level of consumption. Therefore, this generation must be more observant to see business opportunities in popular activities on social media, especially Instagram and utilize social networking as a market business. This research used a descriptive method and interviews to describe the ease of access to social media, the level of consumptive achievement in the millennial generation, and the widespread use of social media for the business market. The results of this study are the use of social media and more critical to see business opportunities by utilizing social networks that can meet our own needs and invest in small businesses. It can be seen from the many new business-based accounts used by Millennials on social media. It can be concluded, that social networking has the best interaction between business owners with consumers and potential customers. Besides, the smart and productive use of the internet can benefit business owners
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spelling doaj.art-490d4e0759f74879862013e0f32df3682022-12-22T02:19:56ZengUniversitas Komputer IndonesiaInternational Journal of Research and Applied Technology2810-06622807-72292021-06-011110310810.34010/injuratech.v1i1.5650How to Become Technology-Based EntrepreneurE W Anggraini0S I P Persada1Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia, IndonesiaDepartemen Desain Komunikasi Visual, Universitas Komputer Indonesia, IndonesiaThis study aims to describe the millennial generation to become online entrepreneurs, where the problem in this generation is a high level of consumption. Therefore, this generation must be more observant to see business opportunities in popular activities on social media, especially Instagram and utilize social networking as a market business. This research used a descriptive method and interviews to describe the ease of access to social media, the level of consumptive achievement in the millennial generation, and the widespread use of social media for the business market. The results of this study are the use of social media and more critical to see business opportunities by utilizing social networks that can meet our own needs and invest in small businesses. It can be seen from the many new business-based accounts used by Millennials on social media. It can be concluded, that social networking has the best interaction between business owners with consumers and potential customers. Besides, the smart and productive use of the internet can benefit business ownershttp://ojs.unikom.ac.id/index.php/injuratech/article/view/5650entrepreneurtechnopreneurship
spellingShingle E W Anggraini
S I P Persada
How to Become Technology-Based Entrepreneur
International Journal of Research and Applied Technology
entrepreneur
technopreneurship
title How to Become Technology-Based Entrepreneur
title_full How to Become Technology-Based Entrepreneur
title_fullStr How to Become Technology-Based Entrepreneur
title_full_unstemmed How to Become Technology-Based Entrepreneur
title_short How to Become Technology-Based Entrepreneur
title_sort how to become technology based entrepreneur
topic entrepreneur
technopreneurship
url http://ojs.unikom.ac.id/index.php/injuratech/article/view/5650
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