Strategic Corporate Social Responsibility and Employees: An Analysis of Romanian Post-millennials’ Perceptions
Strategic corporate social responsibility has been used to attract and retain valuable stakeholders. Therefore, it is important to acknowledge how the youngest workforce, respectively the Z individual, perceives the ongoing responsible initiatives. The purpose of the current paper was to comprehend...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ovidius University Press
2022-09-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | https://stec.univ-ovidius.ro/html/anale/RO/2022-2/Section%204/24.pdf |
| _version_ | 1797995580153135104 |
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| author | Andra Modreanu Gabriela Nicoleta Andrișan |
| author_facet | Andra Modreanu Gabriela Nicoleta Andrișan |
| author_sort | Andra Modreanu |
| collection | DOAJ |
| description | Strategic corporate social responsibility has been used to attract and retain valuable stakeholders. Therefore, it is important to acknowledge how the youngest workforce, respectively the Z individual, perceives the ongoing responsible initiatives. The purpose of the current paper was to
comprehend how a responsible employer among other factors may influence the perception of Romanian post-millennials from an employee perspective. Hence, this study has been conducted through the use of a qualitative research method, respectively the group-focused discussion
technique. The collected data has been examined following a content analysis approach. Even though it is assumed that generation Z may be sensitive to responsible practices and more willing to priorities the common good, the results of the study sustain the contrary. Romanian post-millennials seem to evaluate the responsibility of an organization mostly based on the benefits a company may provide to them as workers, and rather less through social and sustainable practices. |
| first_indexed | 2024-04-11T10:02:44Z |
| format | Article |
| id | doaj.art-491300b382f347f99b93c27f3998c9fb |
| institution | Directory Open Access Journal |
| issn | 2393-3127 |
| language | English |
| last_indexed | 2024-04-11T10:02:44Z |
| publishDate | 2022-09-01 |
| publisher | Ovidius University Press |
| record_format | Article |
| series | Ovidius University Annals: Economic Sciences Series |
| spelling | doaj.art-491300b382f347f99b93c27f3998c9fb2022-12-22T04:30:19ZengOvidius University PressOvidius University Annals: Economic Sciences Series2393-31272022-09-01XXII1651658Strategic Corporate Social Responsibility and Employees: An Analysis of Romanian Post-millennials’ Perceptions Andra Modreanu 0Gabriela Nicoleta Andrișan1The Bucharest University of Economic Studies, Romania The Bucharest University of Economic Studies, Romania Strategic corporate social responsibility has been used to attract and retain valuable stakeholders. Therefore, it is important to acknowledge how the youngest workforce, respectively the Z individual, perceives the ongoing responsible initiatives. The purpose of the current paper was to comprehend how a responsible employer among other factors may influence the perception of Romanian post-millennials from an employee perspective. Hence, this study has been conducted through the use of a qualitative research method, respectively the group-focused discussion technique. The collected data has been examined following a content analysis approach. Even though it is assumed that generation Z may be sensitive to responsible practices and more willing to priorities the common good, the results of the study sustain the contrary. Romanian post-millennials seem to evaluate the responsibility of an organization mostly based on the benefits a company may provide to them as workers, and rather less through social and sustainable practices. https://stec.univ-ovidius.ro/html/anale/RO/2022-2/Section%204/24.pdfcorporate social responsibilitystrategic corporate social responsibilitygeneration zemployeesromania |
| spellingShingle | Andra Modreanu Gabriela Nicoleta Andrișan Strategic Corporate Social Responsibility and Employees: An Analysis of Romanian Post-millennials’ Perceptions Ovidius University Annals: Economic Sciences Series corporate social responsibility strategic corporate social responsibility generation z employees romania |
| title | Strategic Corporate Social Responsibility and Employees: An Analysis of Romanian Post-millennials’ Perceptions |
| title_full | Strategic Corporate Social Responsibility and Employees: An Analysis of Romanian Post-millennials’ Perceptions |
| title_fullStr | Strategic Corporate Social Responsibility and Employees: An Analysis of Romanian Post-millennials’ Perceptions |
| title_full_unstemmed | Strategic Corporate Social Responsibility and Employees: An Analysis of Romanian Post-millennials’ Perceptions |
| title_short | Strategic Corporate Social Responsibility and Employees: An Analysis of Romanian Post-millennials’ Perceptions |
| title_sort | strategic corporate social responsibility and employees an analysis of romanian post millennials perceptions |
| topic | corporate social responsibility strategic corporate social responsibility generation z employees romania |
| url | https://stec.univ-ovidius.ro/html/anale/RO/2022-2/Section%204/24.pdf |
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