Mathematical Modeling of Pricing and Service in the Dual Channel Supply Chain Considering Underservice
The retailer cannot often identify consumers’ preference for personalized and refined services. This poses a lower service than the consumer expects, which will lead to a decline in consumers’ satisfaction and loyalty. To cope with this problem, we consider a dual-channel supply chain composed of a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-03-01
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| Series: | Mathematics |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2227-7390/10/6/1002 |