The pros and cons of interactive marketing to consumers and the manufacturer. Плюсы и минусы интерaктивного мaркетингa для потребителей и производителей
In the article considered the main pros and cons of interactive marketing to consumers and producers in terms of technical and scientific progression in the spheres of social and economic communication. Many foreign and domestic scientists are considered interactive marketing in isolation, as one of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Al-Farabi Kazakh National University
2016-11-01
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| Series: | Хабаршысы. Экономика сериясы |
| Subjects: | |
| Online Access: | http://be/index.php/math/article/view/1440 |
| _version_ | 1797667499627511808 |
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| author | S. T. Kargabaeva T. Muratkaliuly |
| author_facet | S. T. Kargabaeva T. Muratkaliuly |
| author_sort | S. T. Kargabaeva |
| collection | DOAJ |
| description | In the article considered the main pros and cons of interactive marketing to consumers and producers in terms of technical and scientific progression in the spheres of social and economic communication. Many foreign and domestic scientists are considered interactive marketing in isolation, as one of the elements of marketing communication in the organization. However, in modern conditions of development of innovative technologies interactive marketing should not be considered as an element of marketing communications and should be treated as an independent direction in system of marketing communications. In this regard, the consideration of interactive marketing and its advantages and disadvantages with the scientific and theoretical side is of great importance in terms of establishing communications between the producer and the consumer. The importance of interactive marketing for organizations is determined by its advantages and disadvantages. Considering results of research we can say that the main pros of interactive marketing for consumers and producers is this: convenience of buying and selling, activity of consumers in economic processes, minimality of external impact on process of purchase and sale, ease of process of communication and informing, decrease in expenses of the organizations (rent, providing shop, insurance, municipal expenses), drawing up database of accurate consumer needs. Any system or mechanism along with the pros has its cons. The main cons of interactive marketing for consumers and producers the following: risk of loss of electronic information, information overload on the Internet, low level of availability of the Internet, use of personal information on consumers by the organization without their consent, leak of classified information, etc. |
| first_indexed | 2024-03-11T20:14:10Z |
| format | Article |
| id | doaj.art-4941d0c5fbd243ee9a808dad00a1fcce |
| institution | Directory Open Access Journal |
| issn | 1563-0358 2617-7161 |
| language | English |
| last_indexed | 2024-03-11T20:14:10Z |
| publishDate | 2016-11-01 |
| publisher | Al-Farabi Kazakh National University |
| record_format | Article |
| series | Хабаршысы. Экономика сериясы |
| spelling | doaj.art-4941d0c5fbd243ee9a808dad00a1fcce2023-10-03T11:11:50ZengAl-Farabi Kazakh National UniversityХабаршысы. Экономика сериясы1563-03582617-71612016-11-011153/2The pros and cons of interactive marketing to consumers and the manufacturer. Плюсы и минусы интерaктивного мaркетингa для потребителей и производителейS. T. Kargabaeva0T. Muratkaliuly1ВУЗВУЗIn the article considered the main pros and cons of interactive marketing to consumers and producers in terms of technical and scientific progression in the spheres of social and economic communication. Many foreign and domestic scientists are considered interactive marketing in isolation, as one of the elements of marketing communication in the organization. However, in modern conditions of development of innovative technologies interactive marketing should not be considered as an element of marketing communications and should be treated as an independent direction in system of marketing communications. In this regard, the consideration of interactive marketing and its advantages and disadvantages with the scientific and theoretical side is of great importance in terms of establishing communications between the producer and the consumer. The importance of interactive marketing for organizations is determined by its advantages and disadvantages. Considering results of research we can say that the main pros of interactive marketing for consumers and producers is this: convenience of buying and selling, activity of consumers in economic processes, minimality of external impact on process of purchase and sale, ease of process of communication and informing, decrease in expenses of the organizations (rent, providing shop, insurance, municipal expenses), drawing up database of accurate consumer needs. Any system or mechanism along with the pros has its cons. The main cons of interactive marketing for consumers and producers the following: risk of loss of electronic information, information overload on the Internet, low level of availability of the Internet, use of personal information on consumers by the organization without their consent, leak of classified information, etc.http://be/index.php/math/article/view/1440prosconsinteractive marketingInternetcommunicationadvantages |
| spellingShingle | S. T. Kargabaeva T. Muratkaliuly The pros and cons of interactive marketing to consumers and the manufacturer. Плюсы и минусы интерaктивного мaркетингa для потребителей и производителей Хабаршысы. Экономика сериясы pros cons interactive marketing Internet communication advantages |
| title | The pros and cons of interactive marketing to consumers and the manufacturer. Плюсы и минусы интерaктивного мaркетингa для потребителей и производителей |
| title_full | The pros and cons of interactive marketing to consumers and the manufacturer. Плюсы и минусы интерaктивного мaркетингa для потребителей и производителей |
| title_fullStr | The pros and cons of interactive marketing to consumers and the manufacturer. Плюсы и минусы интерaктивного мaркетингa для потребителей и производителей |
| title_full_unstemmed | The pros and cons of interactive marketing to consumers and the manufacturer. Плюсы и минусы интерaктивного мaркетингa для потребителей и производителей |
| title_short | The pros and cons of interactive marketing to consumers and the manufacturer. Плюсы и минусы интерaктивного мaркетингa для потребителей и производителей |
| title_sort | pros and cons of interactive marketing to consumers and the manufacturer плюсы и минусы интерaктивного мaркетингa для потребителей и производителей |
| topic | pros cons interactive marketing Internet communication advantages |
| url | http://be/index.php/math/article/view/1440 |
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