Dynamics of Standardised Quality. Long-term shifts in organic product qualification

The qualities of standardised products are often perceived as naturally stable. This article scrutinises this perceived stability and investigates which aspects of standardised quality remain stable, and which change in the longer term. Our conceptual framework, anchored in the literature on standa...

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Main Authors: Nadine Arnold, Simon Dombrowski
Format: Article
Language:English
Published: Linköping University Electronic Press 2022-12-01
Series:Valuation Studies
Subjects:
Online Access:https://valuationstudies.liu.se/article/view/1363
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author Nadine Arnold
Simon Dombrowski
author_facet Nadine Arnold
Simon Dombrowski
author_sort Nadine Arnold
collection DOAJ
description The qualities of standardised products are often perceived as naturally stable. This article scrutinises this perceived stability and investigates which aspects of standardised quality remain stable, and which change in the longer term. Our conceptual framework, anchored in the literature on standards and valuation studies, suggests that while standardised qualities appear to be stable over time and space, it is in these spatial and temporal dimensions of qualification that controversies and changes are expected. Empirically, we investigate the organic quality which has been maintained in the German mass market since the 1970s by the standard-setter Bioland. Searching our archival data for disruption that refers to events, which were interpreted by Bioland as reasons for adjusting the qualification, the data show that Bioland reacted swiftly to manifold disruption triggered by actors located along the production and distribution chain as well as outside it. Pooling Bioland’s responses, we identify four shifts in terms of the (1) meaning, (2) focus, (3) organisation, and (4) relationships of quality. Due to these long-term shifts, little except the name of the standardised quality remained stable. Thus, the article concludes that standardised qualification must be dynamic and changeable if it is to be stably relevant in markets.
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spelling doaj.art-4947ca2d793e45e18ef16b2b1f4651402022-12-22T09:36:31ZengLinköping University Electronic PressValuation Studies2001-59922022-12-019110.3384/VS.2001-5992.2022.9.1.141-170Dynamics of Standardised Quality. Long-term shifts in organic product qualificationNadine Arnold0Simon Dombrowski1University of LucerneHamburg University of Technology The qualities of standardised products are often perceived as naturally stable. This article scrutinises this perceived stability and investigates which aspects of standardised quality remain stable, and which change in the longer term. Our conceptual framework, anchored in the literature on standards and valuation studies, suggests that while standardised qualities appear to be stable over time and space, it is in these spatial and temporal dimensions of qualification that controversies and changes are expected. Empirically, we investigate the organic quality which has been maintained in the German mass market since the 1970s by the standard-setter Bioland. Searching our archival data for disruption that refers to events, which were interpreted by Bioland as reasons for adjusting the qualification, the data show that Bioland reacted swiftly to manifold disruption triggered by actors located along the production and distribution chain as well as outside it. Pooling Bioland’s responses, we identify four shifts in terms of the (1) meaning, (2) focus, (3) organisation, and (4) relationships of quality. Due to these long-term shifts, little except the name of the standardised quality remained stable. Thus, the article concludes that standardised qualification must be dynamic and changeable if it is to be stably relevant in markets. https://valuationstudies.liu.se/article/view/1363standards marketorganisation stabilitydiversityarchival research
spellingShingle Nadine Arnold
Simon Dombrowski
Dynamics of Standardised Quality. Long-term shifts in organic product qualification
Valuation Studies
standards
market
organisation
stability
diversity
archival research
title Dynamics of Standardised Quality. Long-term shifts in organic product qualification
title_full Dynamics of Standardised Quality. Long-term shifts in organic product qualification
title_fullStr Dynamics of Standardised Quality. Long-term shifts in organic product qualification
title_full_unstemmed Dynamics of Standardised Quality. Long-term shifts in organic product qualification
title_short Dynamics of Standardised Quality. Long-term shifts in organic product qualification
title_sort dynamics of standardised quality long term shifts in organic product qualification
topic standards
market
organisation
stability
diversity
archival research
url https://valuationstudies.liu.se/article/view/1363
work_keys_str_mv AT nadinearnold dynamicsofstandardisedqualitylongtermshiftsinorganicproductqualification
AT simondombrowski dynamicsofstandardisedqualitylongtermshiftsinorganicproductqualification