Internal communication as strategic planning tool: a study in Alto Tiete
The article aims to explore a relevant topic in the current business context, as well as to identify the factors that influence the internal communication coordination process in the administrative management of the Higher Education Institution of Alto Tietê. It is known that, internal communication...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Faculdade de Tecnologia da Zona Sul
2021-04-01
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| Series: | Revista Fatec Zona Sul |
| Subjects: | |
| Online Access: | http://www.revistarefas.com.br/index.php/RevFATECZS/article/view/495 |
| _version_ | 1818741044055900160 |
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| author | Jéssica Santos Botechia Roberto Higashi |
| author_facet | Jéssica Santos Botechia Roberto Higashi |
| author_sort | Jéssica Santos Botechia |
| collection | DOAJ |
| description | The article aims to explore a relevant topic in the current business context, as well as to identify the factors that influence the internal communication coordination process in the administrative management of the Higher Education Institution of Alto Tietê. It is known that, internal communication has a fundamental role to achieve the objectives proposed by the company, and currently there are great difficulties in the interaction and exchange of information between sectors. The methodology used was carried out through descriptive research and quantitative field research, composed of questionnaires and interviews to ascertain the results. According to the analysis, it was possible to identify as a result that the lack of communication between sectors in administrative management is caused by the absence of interaction between employees and by the lack of internal procedures that facilitate the exchange of information. Therefore, it is evident that internal communication when not used correctly can cause losses to the institution. However, it is known that in an increasingly competitive scenario, internal communication is a tool that, if used strategically, brings important benefits to the organization. |
| first_indexed | 2024-12-18T01:50:21Z |
| format | Article |
| id | doaj.art-495bbe918e69488c862528f9f2a1d2f1 |
| institution | Directory Open Access Journal |
| issn | 2359-182X |
| language | Portuguese |
| last_indexed | 2024-12-18T01:50:21Z |
| publishDate | 2021-04-01 |
| publisher | Faculdade de Tecnologia da Zona Sul |
| record_format | Article |
| series | Revista Fatec Zona Sul |
| spelling | doaj.art-495bbe918e69488c862528f9f2a1d2f12022-12-21T21:25:05ZporFaculdade de Tecnologia da Zona SulRevista Fatec Zona Sul2359-182X2021-04-0174110Internal communication as strategic planning tool: a study in Alto TieteJéssica Santos Botechia0Roberto Higashi1UniveritasUniveritasThe article aims to explore a relevant topic in the current business context, as well as to identify the factors that influence the internal communication coordination process in the administrative management of the Higher Education Institution of Alto Tietê. It is known that, internal communication has a fundamental role to achieve the objectives proposed by the company, and currently there are great difficulties in the interaction and exchange of information between sectors. The methodology used was carried out through descriptive research and quantitative field research, composed of questionnaires and interviews to ascertain the results. According to the analysis, it was possible to identify as a result that the lack of communication between sectors in administrative management is caused by the absence of interaction between employees and by the lack of internal procedures that facilitate the exchange of information. Therefore, it is evident that internal communication when not used correctly can cause losses to the institution. However, it is known that in an increasingly competitive scenario, internal communication is a tool that, if used strategically, brings important benefits to the organization.http://www.revistarefas.com.br/index.php/RevFATECZS/article/view/495internal communicationcommunication channelsstrategic planning |
| spellingShingle | Jéssica Santos Botechia Roberto Higashi Internal communication as strategic planning tool: a study in Alto Tiete Revista Fatec Zona Sul internal communication communication channels strategic planning |
| title | Internal communication as strategic planning tool: a study in Alto Tiete |
| title_full | Internal communication as strategic planning tool: a study in Alto Tiete |
| title_fullStr | Internal communication as strategic planning tool: a study in Alto Tiete |
| title_full_unstemmed | Internal communication as strategic planning tool: a study in Alto Tiete |
| title_short | Internal communication as strategic planning tool: a study in Alto Tiete |
| title_sort | internal communication as strategic planning tool a study in alto tiete |
| topic | internal communication communication channels strategic planning |
| url | http://www.revistarefas.com.br/index.php/RevFATECZS/article/view/495 |
| work_keys_str_mv | AT jessicasantosbotechia internalcommunicationasstrategicplanningtoolastudyinaltotiete AT robertohigashi internalcommunicationasstrategicplanningtoolastudyinaltotiete |