How best to improve upon return-to-player information in gambling? A comparison of two approaches in an Australian sample

“Return-to-player” information is used in several jurisdictions to display the long-run cost of gambling, but previous evidence suggests that these messages are frequently misunderstood by gamblers. Two ways of improving the communication of return-to-player information have been suggested: switchin...

Full description

Bibliographic Details
Main Authors: Philip W. S. Newall, Lukasz Walasek, Elliot A. Ludvig, Matthew Jenkins
Format: Article
Language:English
Published: Cambridge University Press 2022-01-01
Series:Experimental Results
Subjects:
Online Access:https://www.cambridge.org/core/product/identifier/S2516712X22000211/type/journal_article
_version_ 1811156298610245632
author Philip W. S. Newall
Lukasz Walasek
Elliot A. Ludvig
Matthew Jenkins
author_facet Philip W. S. Newall
Lukasz Walasek
Elliot A. Ludvig
Matthew Jenkins
author_sort Philip W. S. Newall
collection DOAJ
description “Return-to-player” information is used in several jurisdictions to display the long-run cost of gambling, but previous evidence suggests that these messages are frequently misunderstood by gamblers. Two ways of improving the communication of return-to-player information have been suggested: switching to an equivalent “house-edge” format, or via the use of a “volatility warning,” clarifying that the information applies only in the statistical long run. In this study, Australian participants (N = 603) were presented with either a standard return-to-player message, the same message supplemented with a volatility warning, or a house-edge message. The return-to-player plus volatility warning message was understood correctly more frequently than the return-to-player message, but the house-edge message was understood best of all. Participants perceived the lowest chance of winning in the return-to-player plus volatility warning condition. These findings contribute data on the relative merits of two proposed approaches in the design of improved gambling information.
first_indexed 2024-04-10T04:48:07Z
format Article
id doaj.art-4976c1b64d1248acbf77abb999977c45
institution Directory Open Access Journal
issn 2516-712X
language English
last_indexed 2024-04-10T04:48:07Z
publishDate 2022-01-01
publisher Cambridge University Press
record_format Article
series Experimental Results
spelling doaj.art-4976c1b64d1248acbf77abb999977c452023-03-09T12:34:17ZengCambridge University PressExperimental Results2516-712X2022-01-01310.1017/exp.2022.21How best to improve upon return-to-player information in gambling? A comparison of two approaches in an Australian samplePhilip W. S. Newall0https://orcid.org/0000-0002-1660-9254Lukasz Walasek1Elliot A. Ludvig2Matthew Jenkins3Experimental Gambling Research Laboratory, School of Health, Medical and Applied Sciences, CQUniversity, Melbourne, Victoria, Australia School of Psychological Science, University of Bristol, Bristol, United KingdomDepartment of Psychology, University of Warwick, Coventry, United KingdomDepartment of Psychology, University of Warwick, Coventry, United KingdomWaikato District Health Board, Consultation Liaison/Addictions medicine, 193 London St, Hamilton, New Zealand, 3240“Return-to-player” information is used in several jurisdictions to display the long-run cost of gambling, but previous evidence suggests that these messages are frequently misunderstood by gamblers. Two ways of improving the communication of return-to-player information have been suggested: switching to an equivalent “house-edge” format, or via the use of a “volatility warning,” clarifying that the information applies only in the statistical long run. In this study, Australian participants (N = 603) were presented with either a standard return-to-player message, the same message supplemented with a volatility warning, or a house-edge message. The return-to-player plus volatility warning message was understood correctly more frequently than the return-to-player message, but the house-edge message was understood best of all. Participants perceived the lowest chance of winning in the return-to-player plus volatility warning condition. These findings contribute data on the relative merits of two proposed approaches in the design of improved gambling information.https://www.cambridge.org/core/product/identifier/S2516712X22000211/type/journal_articleconsumer protectionelectronic gambling machineshouse edge
spellingShingle Philip W. S. Newall
Lukasz Walasek
Elliot A. Ludvig
Matthew Jenkins
How best to improve upon return-to-player information in gambling? A comparison of two approaches in an Australian sample
Experimental Results
consumer protection
electronic gambling machines
house edge
title How best to improve upon return-to-player information in gambling? A comparison of two approaches in an Australian sample
title_full How best to improve upon return-to-player information in gambling? A comparison of two approaches in an Australian sample
title_fullStr How best to improve upon return-to-player information in gambling? A comparison of two approaches in an Australian sample
title_full_unstemmed How best to improve upon return-to-player information in gambling? A comparison of two approaches in an Australian sample
title_short How best to improve upon return-to-player information in gambling? A comparison of two approaches in an Australian sample
title_sort how best to improve upon return to player information in gambling a comparison of two approaches in an australian sample
topic consumer protection
electronic gambling machines
house edge
url https://www.cambridge.org/core/product/identifier/S2516712X22000211/type/journal_article
work_keys_str_mv AT philipwsnewall howbesttoimproveuponreturntoplayerinformationingamblingacomparisonoftwoapproachesinanaustraliansample
AT lukaszwalasek howbesttoimproveuponreturntoplayerinformationingamblingacomparisonoftwoapproachesinanaustraliansample
AT elliotaludvig howbesttoimproveuponreturntoplayerinformationingamblingacomparisonoftwoapproachesinanaustraliansample
AT matthewjenkins howbesttoimproveuponreturntoplayerinformationingamblingacomparisonoftwoapproachesinanaustraliansample