The Popularity of K-Pop Culture in Russia: Good or Evil? The Case of BTS
The export and consumption of mass culture products through social networks is practically uncontrollable through globalization. The Republic of Korea, which has made a bet on its creative industries, has achieved noticeable success in this area. The number of fans of the Korean wave (Hallyu) is gro...
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| Format: | Article |
| Language: | English |
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North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
2023-09-01
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| Series: | Управленческое консультирование |
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| Online Access: | https://www.acjournal.ru/jour/article/view/2331 |