TERRITORIAL IMAGE AND BRANDING AS TOOLS FOR DEVELOPING WESTERN KAZAKHSTAN AS A TOURIST DESTINATION
With the development of tourism, it has been necessary modernization of ways on being attended by tourists. Comparatively new method of influencing to a customer is branding, has been the most significant process in terms of promotion, which identify features of exact territory in contribution of co...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Geographical Institute "Jovan Cvijić" SASA
2021-12-01
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| Series: | Zbornik Radova: Geografski institut "Jovan Cvijić" |
| Subjects: | |
| Online Access: | https://ojs.gi.sanu.ac.rs/index.php/zbornik/article/view/394 |