The Attitudes of Elderly People Towards Traditional and Innovative Delivery Channels of Financial Services
The growing participation of elderly people in the structure of the population is posing new challenges for companies offering products to them. Financial services are an example of such products. Insurance and bank services offered to elderly people through traditional and modern delivery channel...
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| Format: | Article |
| Language: | English |
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Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
2016-06-01
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| Series: | Problemy Zarządzania |
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| Online Access: | https://pz.wz.uw.edu.pl/resources/html/article/details?id=170030 |
| Summary: | The growing participation of elderly people in the structure of the population is posing new challenges
for companies offering products to them. Financial services are an example of such products. Insurance
and bank services offered to elderly people through traditional and modern delivery channels are a subject
of the present text. Based on the literature review two research hypotheses were formulated: H1:
socio-demographic characteristics of people over 50 years old affect their preferences as for using
insurance services through traditional and modern distribution channels and H2: socio-demographic
characteristics of people over 50 years old influence the availability of financial services perceived by
them. The verification of the constructed hypotheses was carried out on the basis of research conducted
among 1498 people aged 50+ from the northern Poland. Moreover, recommendations are included in
the article for the economic practice serving better adaptation of the market offer to expectations of
customers of financial services. |
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| ISSN: | 1644-9584 2300-8792 |