SPATIAL COORDINATES IN BUILDING THE BRAND IMAGE OF REGIONAL METROPOLISES. THE CASE OF IAŞI MUNICIPALITY
The article explores the spatial dimensions of the brand image building of the cities / regional metropolises, with an application on Iași as a study case. The starting point is represented by the results of the researches in FP7 project EuroBroadMap. Visions of the Europe in the World, which shows...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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University of Bucharest
2022-11-01
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| Series: | Journal of Urban and Regional Analysis |
| Subjects: | |
| Online Access: | https://www.jurareview.ro/chapters/get_chapter/12 |
| _version_ | 1798017646255407104 |
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| author | Octavian GROZA Lydia COUDROY DE LILLE Mădălina PAFTALĂ-CIUBOTĂRIȚA |
| author_facet | Octavian GROZA Lydia COUDROY DE LILLE Mădălina PAFTALĂ-CIUBOTĂRIȚA |
| author_sort | Octavian GROZA |
| collection | DOAJ |
| description | The article explores the spatial dimensions of the brand image building of the cities / regional metropolises, with an application on Iași as a study case. The starting point is represented by the results of the researches in FP7 project EuroBroadMap. Visions of the Europe in the World, which shows that the city of Iași has an unfavorable position among the preferences of the Romanian student’s questioned, which raises some questions about its role as a regional metropolis. In order to improve its position, the city could appeal to the territorial marketing strategies. In this direction, using the results of some field surveys, the article studies the opportunities for structuring a brand image depending on the spatial structure of the symbolic characteristics of Iași. |
| first_indexed | 2024-04-11T16:10:40Z |
| format | Article |
| id | doaj.art-49c161b8401c4598b1553b7c9fb2221d |
| institution | Directory Open Access Journal |
| issn | 2067-4082 2068-9969 |
| language | English |
| last_indexed | 2024-04-11T16:10:40Z |
| publishDate | 2022-11-01 |
| publisher | University of Bucharest |
| record_format | Article |
| series | Journal of Urban and Regional Analysis |
| spelling | doaj.art-49c161b8401c4598b1553b7c9fb2221d2022-12-22T04:14:42ZengUniversity of BucharestJournal of Urban and Regional Analysis2067-40822068-99692022-11-012131310.37043/JURA.2010.2.1.1SPATIAL COORDINATES IN BUILDING THE BRAND IMAGE OF REGIONAL METROPOLISES. THE CASE OF IAŞI MUNICIPALITYOctavian GROZA0Lydia COUDROY DE LILLE1Mădălina PAFTALĂ-CIUBOTĂRIȚA 2Cuguat-TIGRIS, “Alexandru Ioan Cuza” University, Iaşi, RomaniaBiogéophile, University Lumière Lyon 2, Lyon, France“Alexandru Ioan Cuza” University, Iaşi, RomaniaThe article explores the spatial dimensions of the brand image building of the cities / regional metropolises, with an application on Iași as a study case. The starting point is represented by the results of the researches in FP7 project EuroBroadMap. Visions of the Europe in the World, which shows that the city of Iași has an unfavorable position among the preferences of the Romanian student’s questioned, which raises some questions about its role as a regional metropolis. In order to improve its position, the city could appeal to the territorial marketing strategies. In this direction, using the results of some field surveys, the article studies the opportunities for structuring a brand image depending on the spatial structure of the symbolic characteristics of Iași.https://www.jurareview.ro/chapters/get_chapter/12regional cityterritorial marketingcity lovemark |
| spellingShingle | Octavian GROZA Lydia COUDROY DE LILLE Mădălina PAFTALĂ-CIUBOTĂRIȚA SPATIAL COORDINATES IN BUILDING THE BRAND IMAGE OF REGIONAL METROPOLISES. THE CASE OF IAŞI MUNICIPALITY Journal of Urban and Regional Analysis regional city territorial marketing city lovemark |
| title | SPATIAL COORDINATES IN BUILDING THE BRAND IMAGE OF REGIONAL METROPOLISES. THE CASE OF IAŞI MUNICIPALITY |
| title_full | SPATIAL COORDINATES IN BUILDING THE BRAND IMAGE OF REGIONAL METROPOLISES. THE CASE OF IAŞI MUNICIPALITY |
| title_fullStr | SPATIAL COORDINATES IN BUILDING THE BRAND IMAGE OF REGIONAL METROPOLISES. THE CASE OF IAŞI MUNICIPALITY |
| title_full_unstemmed | SPATIAL COORDINATES IN BUILDING THE BRAND IMAGE OF REGIONAL METROPOLISES. THE CASE OF IAŞI MUNICIPALITY |
| title_short | SPATIAL COORDINATES IN BUILDING THE BRAND IMAGE OF REGIONAL METROPOLISES. THE CASE OF IAŞI MUNICIPALITY |
| title_sort | spatial coordinates in building the brand image of regional metropolises the case of iasi municipality |
| topic | regional city territorial marketing city lovemark |
| url | https://www.jurareview.ro/chapters/get_chapter/12 |
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