SPATIAL COORDINATES IN BUILDING THE BRAND IMAGE OF REGIONAL METROPOLISES. THE CASE OF IAŞI MUNICIPALITY
The article explores the spatial dimensions of the brand image building of the cities / regional metropolises, with an application on Iași as a study case. The starting point is represented by the results of the researches in FP7 project EuroBroadMap. Visions of the Europe in the World, which shows...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Bucharest
2022-11-01
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| Series: | Journal of Urban and Regional Analysis |
| Subjects: | |
| Online Access: | https://www.jurareview.ro/chapters/get_chapter/12 |