Possibilities of using beacons in advertising
Beacon is a device, that broadcasts its identifier via Bluetooth Low Energy signal to nearby mobile devices, like smartphones or tablets. A special application installed on user’s device serves additional functionalities, that improves general user experience. This technology allows companies to dev...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Lublin University of Technology
2017-09-01
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| Series: | Journal of Computer Sciences Institute |
| Subjects: | |
| Online Access: | https://ph.pollub.pl/index.php/jcsi/article/view/597 |
| _version_ | 1818525635594682368 |
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| author | Konrad Łyda Marek Miłosz |
| author_facet | Konrad Łyda Marek Miłosz |
| author_sort | Konrad Łyda |
| collection | DOAJ |
| description | Beacon is a device, that broadcasts its identifier via Bluetooth Low Energy signal to nearby mobile devices, like smartphones or tablets. A special application installed on user’s device serves additional functionalities, that improves general user experience. This technology allows companies to develop advanced systems, that can enhance and support advertising campaigns of products and services. In this paper there is a description of the prototype of the system supporting selling special strategy for a large retail store. This strategy, called webrooming, is based on the assumption, that user is choosing the products via special webpage, and afterwards collects the order on-site, at the store. The mobile part of the system is supporting the user in creating shopping lists, showing the nearest products during shopping trip and by path optimization based on mobile agents’ signal. The impact of distance and Wi-Fi network on operation of application was tested. |
| first_indexed | 2024-12-11T06:11:36Z |
| format | Article |
| id | doaj.art-49c5438d9f4046a99144aeddc41570c1 |
| institution | Directory Open Access Journal |
| issn | 2544-0764 |
| language | English |
| last_indexed | 2024-12-11T06:11:36Z |
| publishDate | 2017-09-01 |
| publisher | Lublin University of Technology |
| record_format | Article |
| series | Journal of Computer Sciences Institute |
| spelling | doaj.art-49c5438d9f4046a99144aeddc41570c12022-12-22T01:18:07ZengLublin University of TechnologyJournal of Computer Sciences Institute2544-07642017-09-01410.35784/jcsi.597Possibilities of using beacons in advertisingKonrad Łyda0Marek Miłosz1Institute of Computer Science, Lublin University of Technology, Nadbystrzycka 36B, 20-618 Lublin, PolandInstitute of Computer Science, Lublin University of Technology, Nadbystrzycka 36B, 20-618 Lublin, PolandBeacon is a device, that broadcasts its identifier via Bluetooth Low Energy signal to nearby mobile devices, like smartphones or tablets. A special application installed on user’s device serves additional functionalities, that improves general user experience. This technology allows companies to develop advanced systems, that can enhance and support advertising campaigns of products and services. In this paper there is a description of the prototype of the system supporting selling special strategy for a large retail store. This strategy, called webrooming, is based on the assumption, that user is choosing the products via special webpage, and afterwards collects the order on-site, at the store. The mobile part of the system is supporting the user in creating shopping lists, showing the nearest products during shopping trip and by path optimization based on mobile agents’ signal. The impact of distance and Wi-Fi network on operation of application was tested.https://ph.pollub.pl/index.php/jcsi/article/view/597beacon; mobile applications; marketing |
| spellingShingle | Konrad Łyda Marek Miłosz Possibilities of using beacons in advertising Journal of Computer Sciences Institute beacon; mobile applications; marketing |
| title | Possibilities of using beacons in advertising |
| title_full | Possibilities of using beacons in advertising |
| title_fullStr | Possibilities of using beacons in advertising |
| title_full_unstemmed | Possibilities of using beacons in advertising |
| title_short | Possibilities of using beacons in advertising |
| title_sort | possibilities of using beacons in advertising |
| topic | beacon; mobile applications; marketing |
| url | https://ph.pollub.pl/index.php/jcsi/article/view/597 |
| work_keys_str_mv | AT konradłyda possibilitiesofusingbeaconsinadvertising AT marekmiłosz possibilitiesofusingbeaconsinadvertising |