Religious Ambience on Social Media: A Case Study in A Pandemic Situation

Social media has been crucially important today in the pandemic situation. This work is rooted in key questions: whether social media consumption increases during a pandemic and does the communicative action of social media target religious ambience? The findings show that the flow of messages has i...

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Main Author: Paranjoy Bordoloi
Format: Article
Language:English
Published: IAIN Pontianak 2020-12-01
Series:Al-Albab
Subjects:
Online Access:http://jurnaliainpontianak.or.id/index.php/alalbab/article/view/1788
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author Paranjoy Bordoloi
author_facet Paranjoy Bordoloi
author_sort Paranjoy Bordoloi
collection DOAJ
description Social media has been crucially important today in the pandemic situation. This work is rooted in key questions: whether social media consumption increases during a pandemic and does the communicative action of social media target religious ambience? The findings show that the flow of messages has increased on social media platforms during pandemic. However, the communicative action of social media is not targeted toward religious ambience. This work is based on data collected through a qualitative survey in the context of Assam, a state of India. The study concludes the communicative action of social media depends on its users' profiles. Users’ profile is perhaps the determining factor regarding religious ambience on social media.
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spelling doaj.art-49d393d200934506bf4d8ae586e43bd12022-12-22T03:04:48ZengIAIN PontianakAl-Albab0216-61432502-83402020-12-019221723010.24260/alalbab.v9i2.1788888Religious Ambience on Social Media: A Case Study in A Pandemic SituationParanjoy Bordoloi0Fulbright Association North East Chapter IndiaSocial media has been crucially important today in the pandemic situation. This work is rooted in key questions: whether social media consumption increases during a pandemic and does the communicative action of social media target religious ambience? The findings show that the flow of messages has increased on social media platforms during pandemic. However, the communicative action of social media is not targeted toward religious ambience. This work is based on data collected through a qualitative survey in the context of Assam, a state of India. The study concludes the communicative action of social media depends on its users' profiles. Users’ profile is perhaps the determining factor regarding religious ambience on social media.http://jurnaliainpontianak.or.id/index.php/alalbab/article/view/1788religious ambiencesocial mediapandemiccovid-19
spellingShingle Paranjoy Bordoloi
Religious Ambience on Social Media: A Case Study in A Pandemic Situation
Al-Albab
religious ambience
social media
pandemic
covid-19
title Religious Ambience on Social Media: A Case Study in A Pandemic Situation
title_full Religious Ambience on Social Media: A Case Study in A Pandemic Situation
title_fullStr Religious Ambience on Social Media: A Case Study in A Pandemic Situation
title_full_unstemmed Religious Ambience on Social Media: A Case Study in A Pandemic Situation
title_short Religious Ambience on Social Media: A Case Study in A Pandemic Situation
title_sort religious ambience on social media a case study in a pandemic situation
topic religious ambience
social media
pandemic
covid-19
url http://jurnaliainpontianak.or.id/index.php/alalbab/article/view/1788
work_keys_str_mv AT paranjoybordoloi religiousambienceonsocialmediaacasestudyinapandemicsituation