The role of «soft power» technology in formation of the branding strategy of Russia
The article examines the possibility of the formation of the modern concept of image of Russia in the paradigm of «soft power». The author emphasizes that branding strategy should systematically cover several major areas: mass communication, public diplomacy, culture and sports, the activities of or...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ассоциация независимых экспертов «Центр изучения кризисного общества» (in English: Association for independent experts “Center for Crisis Society Studies”)
2015-02-01
|
| Series: | Контуры глобальных трансформаций: политика, экономика, право |
| Subjects: | |
| Online Access: | https://www.ogt-journal.com/jour/article/view/145 |
| _version_ | 1797647047627636736 |
|---|---|
| author | I. A. Vasilenko |
| author_facet | I. A. Vasilenko |
| author_sort | I. A. Vasilenko |
| collection | DOAJ |
| description | The article examines the possibility of the formation of the modern concept of image of Russia in the paradigm of «soft power». The author emphasizes that branding strategy should systematically cover several major areas: mass communication, public diplomacy, culture and sports, the activities of organizations of compatriots abroad, information image campaigns in connection with national holidays and anniversaries. |
| first_indexed | 2024-03-11T15:11:39Z |
| format | Article |
| id | doaj.art-49f9f1dc97304258a262687831a1f336 |
| institution | Directory Open Access Journal |
| issn | 2542-0240 2587-9324 |
| language | English |
| last_indexed | 2024-03-11T15:11:39Z |
| publishDate | 2015-02-01 |
| publisher | Ассоциация независимых экспертов «Центр изучения кризисного общества» (in English: Association for independent experts “Center for Crisis Society Studies”) |
| record_format | Article |
| series | Контуры глобальных трансформаций: политика, экономика, право |
| spelling | doaj.art-49f9f1dc97304258a262687831a1f3362023-10-29T15:55:24ZengАссоциация независимых экспертов «Центр изучения кризисного общества» (in English: Association for independent experts “Center for Crisis Society Studies”)Контуры глобальных трансформаций: политика, экономика, право2542-02402587-93242015-02-01812834138The role of «soft power» technology in formation of the branding strategy of RussiaI. A. Vasilenko0МГУ им. М.В. ЛомоносоваThe article examines the possibility of the formation of the modern concept of image of Russia in the paradigm of «soft power». The author emphasizes that branding strategy should systematically cover several major areas: mass communication, public diplomacy, culture and sports, the activities of organizations of compatriots abroad, information image campaigns in connection with national holidays and anniversaries.https://www.ogt-journal.com/jour/article/view/145имидж россиинациональный брендингимиджевая политикаimage of russianational brandingimage policy |
| spellingShingle | I. A. Vasilenko The role of «soft power» technology in formation of the branding strategy of Russia Контуры глобальных трансформаций: политика, экономика, право имидж россии национальный брендинг имиджевая политика image of russia national branding image policy |
| title | The role of «soft power» technology in formation of the branding strategy of Russia |
| title_full | The role of «soft power» technology in formation of the branding strategy of Russia |
| title_fullStr | The role of «soft power» technology in formation of the branding strategy of Russia |
| title_full_unstemmed | The role of «soft power» technology in formation of the branding strategy of Russia |
| title_short | The role of «soft power» technology in formation of the branding strategy of Russia |
| title_sort | role of soft power technology in formation of the branding strategy of russia |
| topic | имидж россии национальный брендинг имиджевая политика image of russia national branding image policy |
| url | https://www.ogt-journal.com/jour/article/view/145 |
| work_keys_str_mv | AT iavasilenko theroleofsoftpowertechnologyinformationofthebrandingstrategyofrussia AT iavasilenko roleofsoftpowertechnologyinformationofthebrandingstrategyofrussia |