Evaluation of Indicators for Measuring and Accepting Mobile Commerce
With the increasing influence of the media in society, the need to use mobile commerce has become more important than ever. Due to the novelty of this field, the adoption of its use by individuals has faced various challenges. Therefore, it is necessary to identify the factors affecting the adoption...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
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Sharif University of Technology (Sharif Policy Research Institute)
2021-06-01
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| Series: | سیاست نامه علم و فناوری |
| Subjects: | |
| Online Access: | http://stpl.ristip.sharif.ir/article_22211_ec5a047d27032bde1144aada491fb143.pdf |
| _version_ | 1827966672921690112 |
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| author | Ehram Safari mohammad Kazem Sayadi leila sarikhani |
| author_facet | Ehram Safari mohammad Kazem Sayadi leila sarikhani |
| author_sort | Ehram Safari |
| collection | DOAJ |
| description | With the increasing influence of the media in society, the need to use mobile commerce has become more important than ever. Due to the novelty of this field, the adoption of its use by individuals has faced various challenges. Therefore, it is necessary to identify the factors affecting the adoption of mobile commerce and their effects on each other to be carefully examined. To conduct the study, the factors affecting adoption were first identified through the literature and localized by expert review, and then analyzed using fuzzy cognitive mapping method. The data used for the analysis were collected by 15 experts in the field of mobile business, 7 of whom were in the field of academia and 8 of whom were active in the industry through an online questionnaire. The results showed that Customer satisfaction with the performance of mobile commerce, customer loyalty to the use of this technology, expanding wireless network coverage by mobile operators, increasing customer trust in online vendors, increasing management skills in using mobile commerce have a higher priority than other factors. Finally, according to the results, policy recommendations for the development of mobile commerce are provided to organizations, government, telecom operators, financial service providers, and mobile application developers. |
| first_indexed | 2024-04-09T17:53:31Z |
| format | Article |
| id | doaj.art-4a00247468474bdb8d4c95dcb9a39f09 |
| institution | Directory Open Access Journal |
| issn | 2476-7220 2717-1973 |
| language | fas |
| last_indexed | 2024-04-09T17:53:31Z |
| publishDate | 2021-06-01 |
| publisher | Sharif University of Technology (Sharif Policy Research Institute) |
| record_format | Article |
| series | سیاست نامه علم و فناوری |
| spelling | doaj.art-4a00247468474bdb8d4c95dcb9a39f092023-04-15T07:47:11ZfasSharif University of Technology (Sharif Policy Research Institute)سیاست نامه علم و فناوری2476-72202717-19732021-06-011126680Evaluation of Indicators for Measuring and Accepting Mobile CommerceEhram Safari0mohammad Kazem Sayadi 1leila sarikhaniFaculty Member, ICT Business Development and Entrepreneurship Group, ICT research centerFaculty Member, ICT Business Development and Entrepreneurship Group, ICT research centerWith the increasing influence of the media in society, the need to use mobile commerce has become more important than ever. Due to the novelty of this field, the adoption of its use by individuals has faced various challenges. Therefore, it is necessary to identify the factors affecting the adoption of mobile commerce and their effects on each other to be carefully examined. To conduct the study, the factors affecting adoption were first identified through the literature and localized by expert review, and then analyzed using fuzzy cognitive mapping method. The data used for the analysis were collected by 15 experts in the field of mobile business, 7 of whom were in the field of academia and 8 of whom were active in the industry through an online questionnaire. The results showed that Customer satisfaction with the performance of mobile commerce, customer loyalty to the use of this technology, expanding wireless network coverage by mobile operators, increasing customer trust in online vendors, increasing management skills in using mobile commerce have a higher priority than other factors. Finally, according to the results, policy recommendations for the development of mobile commerce are provided to organizations, government, telecom operators, financial service providers, and mobile application developers.http://stpl.ristip.sharif.ir/article_22211_ec5a047d27032bde1144aada491fb143.pdfmobile commercee-commercefuzzy cognitive mapinternal factorsexternal factors |
| spellingShingle | Ehram Safari mohammad Kazem Sayadi leila sarikhani Evaluation of Indicators for Measuring and Accepting Mobile Commerce سیاست نامه علم و فناوری mobile commerce e-commerce fuzzy cognitive map internal factors external factors |
| title | Evaluation of Indicators for Measuring and Accepting Mobile Commerce |
| title_full | Evaluation of Indicators for Measuring and Accepting Mobile Commerce |
| title_fullStr | Evaluation of Indicators for Measuring and Accepting Mobile Commerce |
| title_full_unstemmed | Evaluation of Indicators for Measuring and Accepting Mobile Commerce |
| title_short | Evaluation of Indicators for Measuring and Accepting Mobile Commerce |
| title_sort | evaluation of indicators for measuring and accepting mobile commerce |
| topic | mobile commerce e-commerce fuzzy cognitive map internal factors external factors |
| url | http://stpl.ristip.sharif.ir/article_22211_ec5a047d27032bde1144aada491fb143.pdf |
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