Measuring E-Commerce User Experience in the Last-Mile Delivery

Measuring E-Commerce User Experience in the Last-Mile Delivery

This research aims to develop and to examine a measurement of customers’ experiences in the last-mile delivery process, which is a critical step towards their satisfaction and future intention to order products from the same retailer again. The CMX-LMD scale is proposed as a self-report tool whose p...

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Podrobná bibliografie
Hlavní autoři: Vijoleta Vrhovac, Stana Vasić, Stevan Milisavljević, Branislav Dudić, Peter Štarchoň, Marina Žižakov
Médium: Článek
Jazyk:English
Vydáno: MDPI AG 2023-03-01
Edice:Mathematics
Témata:
last-mile delivery
delivery
customer satisfaction
customer experience
logistics
e-commerce
On-line přístup:https://www.mdpi.com/2227-7390/11/6/1482

Internet

https://www.mdpi.com/2227-7390/11/6/1482

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