The Application of Word of Mouth in Building Community Trust and University Brand Image on Selection Decision for UPBJJ-UT Ternate

The Application of Word of Mouth in Building Community Trust and University Brand Image on Selection Decision for UPBJJ-UT Ternate

This study examines the application of word of mouth to build community trust and university brand image on the community selection decision for UPBJJ-UT Ternate. The samples were obtained from eight regencies in North Maluku Province through a survey method aided with Smart PLS 3.8 analysis. In ad...

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Bibliographic Details
Main Authors: Anfas Anfas, Ida Hidayanti, Mohbir Umasugi, Ibnu Sina Hi. Yusuf
Format: Article
Language:English
Published: Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung 2021-06-01
Series:Society
Subjects:
Community Trust
Customer Selection Decision
Open University
University Image
Word of Mouth (WoM)
Online Access:https://society.fisip.ubb.ac.id/index.php/society/article/view/308

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