Marketing information system - concept and components
Current conditions for the carrying out of business activities are being characterized by an intensive changing of the business surrounding, as well as by a need for a flexible adapting to the newly-created conditions. Dynamisation of economic ambience, based on the principles of a propulsive market...
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Format: | Article |
Language: | English |
Published: |
Srpsko udruženje za marketing
2003-01-01
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Series: | Marketing (Beograd. 1991) |
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Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2003/0354-34710303145D.pdf |