Value oriented marketing strategies
The complexity of business environment imposes the need for continuous change and reexamination of business marketing strategies of enterprises. Theory and practice of strategic management and marketing show that the activities of marketing, which are closely connected to corporate strategy, are the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2009-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2009/0354-34710902073S.pdf |
| _version_ | 1828791828336345088 |
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| author | Stanković Ljiljana Đukić Suzana |
| author_facet | Stanković Ljiljana Đukić Suzana |
| author_sort | Stanković Ljiljana |
| collection | DOAJ |
| description | The complexity of business environment imposes the need for continuous change and reexamination of business marketing strategies of enterprises. Theory and practice of strategic management and marketing show that the activities of marketing, which are closely connected to corporate strategy, are the key drivers of growth. There is a positive correlation between competition intensity, marketing strategy and business performance of companies. Even though, managers of many companies don't see a clear connection between marketing strategy and business performance, numerous empirical research show that the companies which possess and efficiently use marketing resources and capabilities are more successful. In knowledge-based economics, the development of value oriented marketing strategies for all participants in the chain is a supposition of the survival, growth and development of companies. Competitive advantage is the essence of any strategy. Acquisition and maintenance of competitive advantage is more successful if the potentials for value creation are used efficiently. The paper examines the critical factors that influence alignment and transformation of marketing strategies in accordance with changes in value estimation. Superior value, is created in different network classes. Theory and practice researches create a reliable basis for the development of new concepts, marketing strategy business models that will contribute to competitive advantage of enterprises and the economy. |
| first_indexed | 2024-12-12T02:58:56Z |
| format | Article |
| id | doaj.art-4a1a51b6c43b4b9bb8be3847585521d6 |
| institution | Directory Open Access Journal |
| issn | 0354-3471 2334-8364 |
| language | English |
| last_indexed | 2024-12-12T02:58:56Z |
| publishDate | 2009-01-01 |
| publisher | Srpsko udruženje za marketing |
| record_format | Article |
| series | Marketing (Beograd. 1991) |
| spelling | doaj.art-4a1a51b6c43b4b9bb8be3847585521d62022-12-22T00:40:41ZengSrpsko udruženje za marketingMarketing (Beograd. 1991)0354-34712334-83642009-01-0140273780354-34710902073SValue oriented marketing strategiesStanković Ljiljana0Đukić Suzana1Univeristy of Niš, Faculty of Economy, Niš, SerbiaUniveristy of Niš, Faculty of Economy, Niš, SerbiaThe complexity of business environment imposes the need for continuous change and reexamination of business marketing strategies of enterprises. Theory and practice of strategic management and marketing show that the activities of marketing, which are closely connected to corporate strategy, are the key drivers of growth. There is a positive correlation between competition intensity, marketing strategy and business performance of companies. Even though, managers of many companies don't see a clear connection between marketing strategy and business performance, numerous empirical research show that the companies which possess and efficiently use marketing resources and capabilities are more successful. In knowledge-based economics, the development of value oriented marketing strategies for all participants in the chain is a supposition of the survival, growth and development of companies. Competitive advantage is the essence of any strategy. Acquisition and maintenance of competitive advantage is more successful if the potentials for value creation are used efficiently. The paper examines the critical factors that influence alignment and transformation of marketing strategies in accordance with changes in value estimation. Superior value, is created in different network classes. Theory and practice researches create a reliable basis for the development of new concepts, marketing strategy business models that will contribute to competitive advantage of enterprises and the economy.http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2009/0354-34710902073S.pdfMarketing StrategyValueCustomerCompetitivenessNetwork |
| spellingShingle | Stanković Ljiljana Đukić Suzana Value oriented marketing strategies Marketing (Beograd. 1991) Marketing Strategy Value Customer Competitiveness Network |
| title | Value oriented marketing strategies |
| title_full | Value oriented marketing strategies |
| title_fullStr | Value oriented marketing strategies |
| title_full_unstemmed | Value oriented marketing strategies |
| title_short | Value oriented marketing strategies |
| title_sort | value oriented marketing strategies |
| topic | Marketing Strategy Value Customer Competitiveness Network |
| url | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2009/0354-34710902073S.pdf |
| work_keys_str_mv | AT stankovicljiljana valueorientedmarketingstrategies AT đukicsuzana valueorientedmarketingstrategies |