Research of the concept of polysensory branding and the possibilities of its adaptation to the web communication environment
The concept of polysensory branding and the problem of its adaptation to the web environment are investigated. The content specificity, genesis and psychological basis of the concept of polysensory branding are carried out. The article analyzed the «Smash your brand» technique, developed by Martin L...
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| Format: | Article |
| Language: | Russian |
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State University of Management
2023-04-01
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| Series: | E-Management |
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| Online Access: | https://e-management.guu.ru/jour/article/view/357 |