| Summary: | Family businesses are an important part of the functioning of one economy, and how this is constructed is one of the keys to its performance on time.<br />In 2009 in Colombia about 70% of companies were family owned, according to Superintendencia de Sociedades with a low participation in economic metrics. About 72.8 % were founded after 1970 (Dynamic EF FUNDES), and 2003 surveys indicated that they generated 73% of national employment and 53% of the gross production of main economic sectors (Jaramillo,2005).<br />This case outlines organizational situations experienced by Trujillo Ortiz y Compañía S. en C., founded in 1985, during its rise until 1998, and its end, since 2000, showing the organizational characteristics and values of their main guiding, presenting how these, and their influence in the organization, determined the end of the company in this year
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