How WOM Affects Evaluation of Products for Encourages Behavioral Changes:
This paper discusses the effect of consumer reviews on a reader’s purchasing decision-making, especially in the case of products encouraging behavioral changes such as diet-machines. Since the perceived quality of these products depends on the user’s own effort level, readers will predict the value...
| Main Authors: | , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2021-02-01
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| Series: | Maketingu rebyu |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketingreview/2/1/2_2021.003/_html/-char/en |