THE RELATIONSHIP MARKETING APPLICATION IN SMALL AND MEDIUM-SIZED ENTERPRISES
The paper presents the importance of relationship marketing, the communication between customers and romanian small and medium-sized enterprises, analyzing also how are investigated and resolved the complaints received from the customers. In the paper, I made a study through I analyzed if the sma...
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| Format: | Article |
| Language: | English |
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Academica Brâncuşi
2016-12-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
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| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2016-06/06_SABOU%20FELICIA-THE%20RELATIONSHIP%20MARKETING%20APPLICATION%20IN%20SMALL%20AND%20MEDIUM-SIZED%20ENTERPRISES.pdf |
| _version_ | 1811248369621794816 |
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| author | SABOU FELICIA |
| author_facet | SABOU FELICIA |
| author_sort | SABOU FELICIA |
| collection | DOAJ |
| description | The paper presents the importance of relationship marketing, the communication between customers and
romanian small and medium-sized enterprises, analyzing also how are investigated and resolved the complaints
received from the customers.
In the paper, I made a study through I analyzed if the small and medium-sized enterprises undertake
investigations about the reasons which they have lost customers.
The study was conducted during january - february 2016, the main research methods used in the study were
observation, documentation, analysis and market survey. Also, I chose the study questionnaire as research tool.
From this study resulted that 79,31% of companies surveyed, were concerned and investigated the reasons
they lost customers. Customer satisfaction is very important to business success, so it is recommended that companies
must pay attention to the customers reactions and customers dissatisfaction consequences. |
| first_indexed | 2024-04-12T15:26:53Z |
| format | Article |
| id | doaj.art-4a318017d11c40c296e8736f3190d70c |
| institution | Directory Open Access Journal |
| issn | 1844-7007 1844-7007 |
| language | English |
| last_indexed | 2024-04-12T15:26:53Z |
| publishDate | 2016-12-01 |
| publisher | Academica Brâncuşi |
| record_format | Article |
| series | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| spelling | doaj.art-4a318017d11c40c296e8736f3190d70c2022-12-22T03:27:14ZengAcademica BrâncuşiAnalele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie1844-70071844-70072016-12-01164247THE RELATIONSHIP MARKETING APPLICATION IN SMALL AND MEDIUM-SIZED ENTERPRISESSABOU FELICIA0VASILE GOLDIS WESTERN UNIVERSITY OF ARADThe paper presents the importance of relationship marketing, the communication between customers and romanian small and medium-sized enterprises, analyzing also how are investigated and resolved the complaints received from the customers. In the paper, I made a study through I analyzed if the small and medium-sized enterprises undertake investigations about the reasons which they have lost customers. The study was conducted during january - february 2016, the main research methods used in the study were observation, documentation, analysis and market survey. Also, I chose the study questionnaire as research tool. From this study resulted that 79,31% of companies surveyed, were concerned and investigated the reasons they lost customers. Customer satisfaction is very important to business success, so it is recommended that companies must pay attention to the customers reactions and customers dissatisfaction consequences.http://www.utgjiu.ro/revista/ec/pdf/2016-06/06_SABOU%20FELICIA-THE%20RELATIONSHIP%20MARKETING%20APPLICATION%20IN%20SMALL%20AND%20MEDIUM-SIZED%20ENTERPRISES.pdfrelationship marketingrelationship with the customerscustomers complaints |
| spellingShingle | SABOU FELICIA THE RELATIONSHIP MARKETING APPLICATION IN SMALL AND MEDIUM-SIZED ENTERPRISES Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie relationship marketing relationship with the customers customers complaints |
| title | THE RELATIONSHIP MARKETING APPLICATION IN SMALL AND MEDIUM-SIZED ENTERPRISES |
| title_full | THE RELATIONSHIP MARKETING APPLICATION IN SMALL AND MEDIUM-SIZED ENTERPRISES |
| title_fullStr | THE RELATIONSHIP MARKETING APPLICATION IN SMALL AND MEDIUM-SIZED ENTERPRISES |
| title_full_unstemmed | THE RELATIONSHIP MARKETING APPLICATION IN SMALL AND MEDIUM-SIZED ENTERPRISES |
| title_short | THE RELATIONSHIP MARKETING APPLICATION IN SMALL AND MEDIUM-SIZED ENTERPRISES |
| title_sort | relationship marketing application in small and medium sized enterprises |
| topic | relationship marketing relationship with the customers customers complaints |
| url | http://www.utgjiu.ro/revista/ec/pdf/2016-06/06_SABOU%20FELICIA-THE%20RELATIONSHIP%20MARKETING%20APPLICATION%20IN%20SMALL%20AND%20MEDIUM-SIZED%20ENTERPRISES.pdf |
| work_keys_str_mv | AT saboufelicia therelationshipmarketingapplicationinsmallandmediumsizedenterprises AT saboufelicia relationshipmarketingapplicationinsmallandmediumsizedenterprises |