THE RELATIONSHIP MARKETING APPLICATION IN SMALL AND MEDIUM-SIZED ENTERPRISES
The paper presents the importance of relationship marketing, the communication between customers and romanian small and medium-sized enterprises, analyzing also how are investigated and resolved the complaints received from the customers. In the paper, I made a study through I analyzed if the sma...
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| Format: | Article |
| Language: | English |
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Academica Brâncuşi
2016-12-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
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| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2016-06/06_SABOU%20FELICIA-THE%20RELATIONSHIP%20MARKETING%20APPLICATION%20IN%20SMALL%20AND%20MEDIUM-SIZED%20ENTERPRISES.pdf |