Revolutionizing Education: The Transformative Power of AI Technologies in PR
In the coming years, Artificial Intelligence (AI) is set to make a profound impact on higher education, particularly within the field of Public Relations (PR). This surge in the adoption of AI technologies in academia is fuelled by compelling factors. AI is on the verge of transforming PR practices...
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| Format: | Article |
| Language: | Bulgarian |
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South-West University "Neofit Rilski", Department of Sociology, Academic seminar "Media and Education"
2023-12-01
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| Series: | Проблеми на постмодерността |
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| Online Access: | https://pmpjournal.org/index.php/pmp/article/view/363 |
| _version_ | 1797393059050160128 |
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| author | Manuela Toteva |
| author_facet | Manuela Toteva |
| author_sort | Manuela Toteva |
| collection | DOAJ |
| description |
In the coming years, Artificial Intelligence (AI) is set to make a profound impact on higher education, particularly within the field of Public Relations (PR). This surge in the adoption of AI technologies in academia is fuelled by compelling factors. AI is on the verge of transforming PR practices, elevating the efficiency and effectiveness of communication strategies. The data-driven prowess of AI equips PR professionals with enhanced capabilities to understand and engage with target audiences, tailor messages with precision, automate routine tasks, such as content creation, social media management, and data analysis, and liberate practitioners from administrative burdens. As educational institutions increasingly recognize the value of AI in PR, investments in its implementation are expected, heralding a paradigm shift in higher education communication and stakeholder engagement. The current article aims to delve into the European framework for AI applications in education, present the landscape of existing technology tools used in the communication area, and review recent publications describing the benefits and possible drawbacks of using generative AI technologies in the sphere of teaching.
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| first_indexed | 2024-03-08T23:56:38Z |
| format | Article |
| id | doaj.art-4a4c2e15a61e41dc99dab6aef508776f |
| institution | Directory Open Access Journal |
| issn | 1314-3700 |
| language | Bulgarian |
| last_indexed | 2024-03-08T23:56:38Z |
| publishDate | 2023-12-01 |
| publisher | South-West University "Neofit Rilski", Department of Sociology, Academic seminar "Media and Education" |
| record_format | Article |
| series | Проблеми на постмодерността |
| spelling | doaj.art-4a4c2e15a61e41dc99dab6aef508776f2023-12-13T01:42:24ZbulSouth-West University "Neofit Rilski", Department of Sociology, Academic seminar "Media and Education"Проблеми на постмодерността1314-37002023-12-0113310.46324/PMP2303307Revolutionizing Education: The Transformative Power of AI Technologies in PR Manuela Toteva0Faculty of Journalism and Mass Communication, Sofia University “St. Kliment Ohridski” In the coming years, Artificial Intelligence (AI) is set to make a profound impact on higher education, particularly within the field of Public Relations (PR). This surge in the adoption of AI technologies in academia is fuelled by compelling factors. AI is on the verge of transforming PR practices, elevating the efficiency and effectiveness of communication strategies. The data-driven prowess of AI equips PR professionals with enhanced capabilities to understand and engage with target audiences, tailor messages with precision, automate routine tasks, such as content creation, social media management, and data analysis, and liberate practitioners from administrative burdens. As educational institutions increasingly recognize the value of AI in PR, investments in its implementation are expected, heralding a paradigm shift in higher education communication and stakeholder engagement. The current article aims to delve into the European framework for AI applications in education, present the landscape of existing technology tools used in the communication area, and review recent publications describing the benefits and possible drawbacks of using generative AI technologies in the sphere of teaching. https://pmpjournal.org/index.php/pmp/article/view/363generative AIChatGPTPR educationteaching |
| spellingShingle | Manuela Toteva Revolutionizing Education: The Transformative Power of AI Technologies in PR Проблеми на постмодерността generative AI ChatGPT PR education teaching |
| title | Revolutionizing Education: The Transformative Power of AI Technologies in PR |
| title_full | Revolutionizing Education: The Transformative Power of AI Technologies in PR |
| title_fullStr | Revolutionizing Education: The Transformative Power of AI Technologies in PR |
| title_full_unstemmed | Revolutionizing Education: The Transformative Power of AI Technologies in PR |
| title_short | Revolutionizing Education: The Transformative Power of AI Technologies in PR |
| title_sort | revolutionizing education the transformative power of ai technologies in pr |
| topic | generative AI ChatGPT PR education teaching |
| url | https://pmpjournal.org/index.php/pmp/article/view/363 |
| work_keys_str_mv | AT manuelatoteva revolutionizingeducationthetransformativepowerofaitechnologiesinpr |