Deconstructing Immersion in the Experience Economy Framework for Immersive Dining Experiences through Mixed Reality

In this study, we test the immersive character in an interactive content narrative developed for Microsoft HoloLens 2 mixed reality glasses in the dining context. We use retrospective think aloud protocol (RTAP) and galvanic skin response (GSR) to explore different types of immersion that can be cre...

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Bibliographic Details
Main Authors: Dai-In Danny Han, Malu Boerwinkel, Mata Haggis-Burridge, Frans Melissen
Format: Article
Language:English
Published: MDPI AG 2022-11-01
Series:Foods
Subjects:
Online Access:https://www.mdpi.com/2304-8158/11/23/3780