Is perceived value enough to create loyalty for m-wallets? Exploring the role of trust and satisfaction
AbstractThis study explores the role of perceived customer value and loyalty relationships in mobile wallet (M-wallet). The study further investigates trust and satisfaction as drivers of loyalty and examines the role of trust in the traditional value-satisfaction-loyalty relationship. A total of 21...
| Main Authors: | , , , |
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| 格式: | 文件 |
| 语言: | English |
| 出版: |
Taylor & Francis Group
2023-12-01
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| 丛编: | Cogent Business & Management |
| 主题: | |
| 在线阅读: | https://www.tandfonline.com/doi/10.1080/23311975.2023.2281050 |