Is perceived value enough to create loyalty for m-wallets? Exploring the role of trust and satisfaction
AbstractThis study explores the role of perceived customer value and loyalty relationships in mobile wallet (M-wallet). The study further investigates trust and satisfaction as drivers of loyalty and examines the role of trust in the traditional value-satisfaction-loyalty relationship. A total of 21...
| Hlavní autoři: | , , , |
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| Médium: | Článek |
| Jazyk: | English |
| Vydáno: |
Taylor & Francis Group
2023-12-01
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| Edice: | Cogent Business & Management |
| Témata: | |
| On-line přístup: | https://www.tandfonline.com/doi/10.1080/23311975.2023.2281050 |