Breaking Away From the Male Stereotype of a Specialist: Gendered Language Affects Performance in a Thinking Task

This experimental online-survey study investigated if different written language forms in German have an effect on male bias in thinking. We used answers to the specialist riddle as an indicator for male bias in mental representations of expertise. The difficulty of this thinking task lies in the fa...

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Main Authors: Marlene Kollmayer, Andreas Pfaffel, Barbara Schober, Laura Brandt
Format: Article
Language:English
Published: Frontiers Media S.A. 2018-06-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/article/10.3389/fpsyg.2018.00985/full
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author Marlene Kollmayer
Andreas Pfaffel
Barbara Schober
Laura Brandt
author_facet Marlene Kollmayer
Andreas Pfaffel
Barbara Schober
Laura Brandt
author_sort Marlene Kollmayer
collection DOAJ
description This experimental online-survey study investigated if different written language forms in German have an effect on male bias in thinking. We used answers to the specialist riddle as an indicator for male bias in mental representations of expertise. The difficulty of this thinking task lies in the fact that a gender-unspecified specialist is often automatically assumed to be a man due to gender stereotypes. We expected that reading a text in gender-fair language before processing the specialist riddle helps readers achieve control over automatically activated gender stereotypes and thus facilitates the restructuring and reinterpretation of the problem, which is necessary to reach the conclusion that the specialist is a woman. We randomly assigned 517 native German speakers (68% women) to reading a text on expertise written either in gender-fair language or in masculine generics. Subsequently, participants were asked to solve the specialist riddle. The results show that reading a text in gender-fair language before processing the riddle led to higher rates of answers indicating that the specialist is a women compared to reading a text in masculine generics (44% vs. 33%) in women and men regardless of their self-stereotyping concerning agency and communion. The findings indicate that reading even a very short text in gender-fair language can help people break their gender-stereotype habit and thus reduce male bias in thinking. Our research emphasizes the importance of using gender-fair language in German-language texts for reducing gender stereotypes.
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spelling doaj.art-4a99c2fb59ea48a986b965fe44d534df2022-12-22T00:13:29ZengFrontiers Media S.A.Frontiers in Psychology1664-10782018-06-01910.3389/fpsyg.2018.00985330146Breaking Away From the Male Stereotype of a Specialist: Gendered Language Affects Performance in a Thinking TaskMarlene KollmayerAndreas PfaffelBarbara SchoberLaura BrandtThis experimental online-survey study investigated if different written language forms in German have an effect on male bias in thinking. We used answers to the specialist riddle as an indicator for male bias in mental representations of expertise. The difficulty of this thinking task lies in the fact that a gender-unspecified specialist is often automatically assumed to be a man due to gender stereotypes. We expected that reading a text in gender-fair language before processing the specialist riddle helps readers achieve control over automatically activated gender stereotypes and thus facilitates the restructuring and reinterpretation of the problem, which is necessary to reach the conclusion that the specialist is a woman. We randomly assigned 517 native German speakers (68% women) to reading a text on expertise written either in gender-fair language or in masculine generics. Subsequently, participants were asked to solve the specialist riddle. The results show that reading a text in gender-fair language before processing the riddle led to higher rates of answers indicating that the specialist is a women compared to reading a text in masculine generics (44% vs. 33%) in women and men regardless of their self-stereotyping concerning agency and communion. The findings indicate that reading even a very short text in gender-fair language can help people break their gender-stereotype habit and thus reduce male bias in thinking. Our research emphasizes the importance of using gender-fair language in German-language texts for reducing gender stereotypes.https://www.frontiersin.org/article/10.3389/fpsyg.2018.00985/fullgender biasgender-fair languagemasculine genericssex rolesstereotyping
spellingShingle Marlene Kollmayer
Andreas Pfaffel
Barbara Schober
Laura Brandt
Breaking Away From the Male Stereotype of a Specialist: Gendered Language Affects Performance in a Thinking Task
Frontiers in Psychology
gender bias
gender-fair language
masculine generics
sex roles
stereotyping
title Breaking Away From the Male Stereotype of a Specialist: Gendered Language Affects Performance in a Thinking Task
title_full Breaking Away From the Male Stereotype of a Specialist: Gendered Language Affects Performance in a Thinking Task
title_fullStr Breaking Away From the Male Stereotype of a Specialist: Gendered Language Affects Performance in a Thinking Task
title_full_unstemmed Breaking Away From the Male Stereotype of a Specialist: Gendered Language Affects Performance in a Thinking Task
title_short Breaking Away From the Male Stereotype of a Specialist: Gendered Language Affects Performance in a Thinking Task
title_sort breaking away from the male stereotype of a specialist gendered language affects performance in a thinking task
topic gender bias
gender-fair language
masculine generics
sex roles
stereotyping
url https://www.frontiersin.org/article/10.3389/fpsyg.2018.00985/full
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AT andreaspfaffel breakingawayfromthemalestereotypeofaspecialistgenderedlanguageaffectsperformanceinathinkingtask
AT barbaraschober breakingawayfromthemalestereotypeofaspecialistgenderedlanguageaffectsperformanceinathinkingtask
AT laurabrandt breakingawayfromthemalestereotypeofaspecialistgenderedlanguageaffectsperformanceinathinkingtask