The Role of Social Media, Transparency and Social Responsibility in Promoting Business Performance of Travel and Tourism Services Companies

Nowadays, social media has revolutionized business. Not only in the virtual world these media have attracted many customers and have given new impetus to industries and products, but also they are a place for corporate relationships and marketing activities. On the other hand, corporate social respo...

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Bibliographic Details
Main Authors: Mahdi Dehghani Soltani, Ardeshir Shiri, Tahereh Nesari, Mostafa Raoufi
Format: Article
Language:fas
Published: Allameh Tabataba'i University Press 2018-09-01
Series:Muṭāli̒āt-i Mudīriyyat-i Gardishgarī
Subjects:
Online Access:https://tms.atu.ac.ir/article_9450_6b3c2e39ca27608a37fc3edb13f6920b.pdf