Impact of Consumer Inertia on Mobile Commerce Adoption under the Influence of Market Isomorphism Effects

Impact of Consumer Inertia on Mobile Commerce Adoption under the Influence of Market Isomorphism Effects

This study examines consumer mobile commerce adoption through consumer adoption behaviour from intention to use into adoption under the influence of consumer inertia and market isomorphism. The presence of inertia elements could naturally act as an inhibiting agent in adopting consumer technological...

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Bibliographic Details
Main Authors:	Hui, T.C., Marikan, D.A.b.A.
Format:	Article
Language:	English
Published:	International Journal of Business Science and Applied Management 2022-09-01
Series:	International Journal of Business Science and Applied Management
Subjects:	market isomorphism mobile commerce adoption omnichannel institutional theory consumer inertia
Online Access:	https://www.business-and-management.org/paper.php?id=167

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