The Risk-as-feelings hypothesis in a Theory-of-planned-behaviour perspective
The Theory of Planned Behaviour (TpB: Ajzen, 1985; 1991) is based on a utility framework, and the Risk-as-Feelings hypothesis (RaF: Loewenstein, Weber, Hsee, & Welch, 2001) is a feelings-based behavioural model. The TpB and RaF are first compared and contrasted. Two empirical studies investigate...
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| Format: | Article |
| Language: | English |
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Cambridge University Press
2009-12-01
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| Series: | Judgment and Decision Making |
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| Online Access: | https://www.cambridge.org/core/product/identifier/S1930297500001145/type/journal_article |
| _version_ | 1797702555750367232 |
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| author | Therese Kobbeltved Katharina Wolff |
| author_facet | Therese Kobbeltved Katharina Wolff |
| author_sort | Therese Kobbeltved |
| collection | DOAJ |
| description | The Theory of Planned Behaviour (TpB: Ajzen, 1985; 1991) is based on a utility framework, and the Risk-as-Feelings hypothesis (RaF: Loewenstein, Weber, Hsee, & Welch, 2001) is a feelings-based behavioural model. The TpB and RaF are first compared and contrasted. Two empirical studies investigated the predictive power of consequence-based vs. affect-based evaluative judgements for behavioural intentions: Study 1 (n = 94) applied a regression model to examine the predictive value of a subset of shared variables, unique TpB variables, and unique RaF variables for intentions to have unsafe sex. Study 2 (n = 357) experimentally examined whether intentions are driven by consequences or feelings, in two decision vignettes with opposite qualities: A positive hedonic experience with potential negative consequences (unsafe sex) vs. a negative hedonic experience with potential positive consequences (back surgery). The results supported the TpB by emphasising the role of outcome-expectations in the construction of intentions, and the RaF by showing the importance of affective subcomponents in attitudes. |
| first_indexed | 2024-03-12T04:52:47Z |
| format | Article |
| id | doaj.art-4aae964feb134494bead29a824e6cb28 |
| institution | Directory Open Access Journal |
| issn | 1930-2975 |
| language | English |
| last_indexed | 2024-03-12T04:52:47Z |
| publishDate | 2009-12-01 |
| publisher | Cambridge University Press |
| record_format | Article |
| series | Judgment and Decision Making |
| spelling | doaj.art-4aae964feb134494bead29a824e6cb282023-09-03T09:20:22ZengCambridge University PressJudgment and Decision Making1930-29752009-12-01456758610.1017/S1930297500001145The Risk-as-feelings hypothesis in a Theory-of-planned-behaviour perspectiveTherese Kobbeltved0Katharina Wolff1Norwegian School of Economics and Business Administration and University of Bergen, NorwayNorwegian School of Economics and Business Administration and University of Bergen, NorwayThe Theory of Planned Behaviour (TpB: Ajzen, 1985; 1991) is based on a utility framework, and the Risk-as-Feelings hypothesis (RaF: Loewenstein, Weber, Hsee, & Welch, 2001) is a feelings-based behavioural model. The TpB and RaF are first compared and contrasted. Two empirical studies investigated the predictive power of consequence-based vs. affect-based evaluative judgements for behavioural intentions: Study 1 (n = 94) applied a regression model to examine the predictive value of a subset of shared variables, unique TpB variables, and unique RaF variables for intentions to have unsafe sex. Study 2 (n = 357) experimentally examined whether intentions are driven by consequences or feelings, in two decision vignettes with opposite qualities: A positive hedonic experience with potential negative consequences (unsafe sex) vs. a negative hedonic experience with potential positive consequences (back surgery). The results supported the TpB by emphasising the role of outcome-expectations in the construction of intentions, and the RaF by showing the importance of affective subcomponents in attitudes.https://www.cambridge.org/core/product/identifier/S1930297500001145/type/journal_articleriskfeelingsaffectplanned behaviourdecisionconsequencesambivalence |
| spellingShingle | Therese Kobbeltved Katharina Wolff The Risk-as-feelings hypothesis in a Theory-of-planned-behaviour perspective Judgment and Decision Making risk feelings affect planned behaviour decision consequences ambivalence |
| title | The Risk-as-feelings hypothesis in a Theory-of-planned-behaviour perspective |
| title_full | The Risk-as-feelings hypothesis in a Theory-of-planned-behaviour perspective |
| title_fullStr | The Risk-as-feelings hypothesis in a Theory-of-planned-behaviour perspective |
| title_full_unstemmed | The Risk-as-feelings hypothesis in a Theory-of-planned-behaviour perspective |
| title_short | The Risk-as-feelings hypothesis in a Theory-of-planned-behaviour perspective |
| title_sort | risk as feelings hypothesis in a theory of planned behaviour perspective |
| topic | risk feelings affect planned behaviour decision consequences ambivalence |
| url | https://www.cambridge.org/core/product/identifier/S1930297500001145/type/journal_article |
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